RESEARCH Does the student as a consumer receive anything of worth from college science courses? At best, academic scientists only avoid the technical problems of analyzing and testing consumers' goods and busy themselveswith a great show of book-and-monograph learning and abstruseness-with abstract investigations; everywhere, the more abstract the more meritorious. The University of California at Los Angeles finds it possible to allow one of its professors to investigate at the public cost "the Locomotion of Snakes"; Cornell University supported a professor in his investigation of "nearly five hundred specimens of skunks," which resulted in finding that as a result of "riotous living" of town skunks from garbage pails they were somewhat more corpulent than coun193 This content downloaded from 157.55.39.212 on Sun, 09 Oct 2016 04:26:55 UTC All use subject to http://about.jstor.org/terms THE ANNALS OF THE AMERICAN ACADEMY try-bred skunks; Smithsonian Institute issued a report telling how "The Bee Uses 22 Muscles When She Stings You." Time and money can be found for thousands of such peripheral investigations as the above, and for elaborate and expensive printed reports upon them, when this country is in the throes of the most terrible economic depression in its history and ten or fifteen million workers cannot find jobs. The scientists and engineers in our state-supported and municipal colleges and universities do not limit their activities to abstract research. Far from it; many (for obvious financial reasons) have given support to the general process of making their school a busy and booming replica of the business world. Most of the less abstract and more practical members of university faculties, especially in the larger centers, are consultants and carry on very remunerative work for industries while posing in the classroom and to the public as disinterested authorities on vitamins, soap, cigarettes, and the nutritional value of bran, milk, carbonated beverages, or bananas. The higher and more remote university authorities are quite evidently doing nothing more than lifting their eyebrows over such matters, or else why would the advertisement of Old Gold cigarettes as the coolest of all those tested by a professor of physics at New York University, or the very recent newspaper advertisement "Victorious Columbia Football Team Trains on White Rose Tea" be tolerated? ATTITUDE OF ECONOMISTS A very few economists have spoken up, but only "in principle," for the rights of the consumer in the economic order. For the most part, as with the best minds in science, the economists are interested only in reporting, with apparent disinterestedness, phenomena long since receded into history (old depressions for example, and the significance of foreign exports in the post-Civil War period), in writing the history of their science and the biographies of their predecessors, and in reviewing with sly and decorous humor the monographs of their institutional colleagues. While events catastrophic to the consumer's interests are taking place under the very noses of the economists, they while away the time trying to fit the events, like pieces of a jig-saw puzzle, into a particular and palpab y meaningless theory. Only a handful out of America and Europe have even concerned themselves with con umption problems. Mostly they work in the fields where the big money goes and where important personages move: finance, marketing, foreign trade, taxation, and the stock exchange. One need only cite the unrealistic and feeble actions of the well-wishing and hopeful group of college trained economists-some of the ablest, in the customary sense, that the country affords-in attempting to incorporate some of their social ideas into the NRA. They advise, if and when called upon; they at times beg to be heard-while the business groups demand and achieve the setting up of price-fixing schemes adapted to the income needs of their industry as they see them, and further see to it that wage rates as well meet with their approval; while they use every tactic known to the professional lobbyist to see that their interests are not jeopardized or, as seems now to be the case, so to strengthen their position as to make prices and profits skyrocket beyond all possibility of consumers' paying the bills. But "hire-learning" not only re194 This content downloaded from 157.55.39.212 on Sun, 09 Oct 2016 04:26:55 UTC All use subject to http://about.jstor.org/terms EDUCATION AND THE CONSUMER mains aloof from giving any assistance to the much despoiled buyer of goods; it actually supports, through the aggressive activities of many departments of business and commerce, numberless definitely anti-consumer courses. Departments of adult education, evening schools, and extension courses are particular offenders in this respect. "Give any course that people will pay for" has surely been the guiding principle, with the result that we find the curriculums of universities and colleges (not trade schools, where the work would be more at home) loaded down with courses in business: business economics, corporate finance, salesmanship, marketing, business psychology, business English-even foreign business correspondence for sales executives. Most of such courses have no place in a rational program of general public education; that is, consumer education. They must be eliminated entirely if students are to leave school with any clear-cut notion about the position they must take in the rapidly rising conflict between consumers vainly seeking for goods of reasonable quality and durability at minimal prices, and producers driving successfully for a larger and larger share of the depressed and dwindling social income. EDUCATION FOR CONSUMPTIVE ENDS The era of expanding production is rapidly drawing to a close. Here and there new business ventures will rise to prominence and then subside, only because our present economic system cannot support the waste that goes into costly and planless speculation. At the moment there is a rising tide of interest and a growing murmur of dissatisfaction at the hopeless position into which the ultimate consumer has been forced by ruthless drives of competitive salesmanship and planless production and marketing. One need hardly expect that the public schools of themselves will take up the cudgels in the consumer's behalf, but, as in similar social revolutions, consumers themselves will in time force consideration of their rights in public education. When that day arrives, science classes will find that testing electric toasters, vacuum cleaners, can openers, household rubber, leather, and paper articles, and analyzing soap, cosmetics, shoe pastes, prepared flours, and baking powders is an integral part of their work; and lo! the educators will discover that the principles and methods of science are not only being taught more certainly and more effectively, but that interest in the sciences-which are now definitely fighting for existence in many schools, against the bastard sciences and pseudo-sciences of the market placewill increase manyfold. Fundamental and valuable household and trade and consumption skills will be revived, and the amateur in this and that will come into his own and acquire the respect hitherto given the boy who "learned to play the saxophone in his own home in 10 easy lessons by mail." In the home, stamp collecting, the accumulation of glass and ivory trinkets on the mantelpiece, and new forms of bridge will give way to small work benches and chemistry laboratories where tooth powder, ink, and floor polish are compounded and made to replace inferior and costly commercial products, a d where commercial products are analyzed and made to give an accounting of themselves, both technically and economically-a synthesis never yet achieved or attempted by the schools. RISING DEMANDS OF CONSUMERS It is to be hoped that economists, students of law, sociologists, and edu195 This content downloaded from 157.55.39.212 on Sun, 09 Oct 2016 04:26:55 UTC All use subject to http://about.jstor.org/terms THE ANNALS OF THE AMERICAN ACADEMY cators will take a keener interest in studying and participating in the consumer movement; in the activities of pressure groups to obtain consumer protective legislation; in the utilization of the boycott against dishonest and recalcitrant industry to hasten the coming capitulation of the Government to the forces demanding for consumers a place in the sun and in legislative halls, and in the Government's laboratories for foods, drugs, and household appli