1. Mass Communication and Acculturation.
- Author
-
Chang, Won H.
- Abstract
The nature of the acculturation of the Korean ethnic group into U.S. society is defined and the relationship between the acculturation pattern and the mass media behavior of that ethnic group is examined in this study. The study hypothesizes that mass communication is the underlying power in acculturation by which an individual accumulates control over change in order to cope with a new environment. The study focuses upon two areas: (1) distinctive patterns of acculturation--nativistic, bi-cultural, and cultural assimilation; and (2) time spent using the news media, especially newspapers, magazines, radio, and television. (Author/TO)
- Published
- 1974