1. Retailing in Poland: A First-Hand Report.
- Author
-
Walters Jr., J. Hart
- Subjects
RETAIL industry ,GOVERNMENT ownership ,ECONOMIC conditions in Eastern Europe ,MARKETING ,DECENTRALIZATION in government ,CUSTOMER satisfaction ,DELEGATION of authority ,ECONOMICS ,CONSUMERS - Abstract
An extensive exchange of letters between Professor J. Hart Walters, Jr., and various Polish economists resulted in a first-hand study of marketing in Poland for almost one year. Drawing on his first-hand experiences in Poland, as well as documentary sources, the author shows why low costs of doing business in Poland are not always accompanied by a high degree of consumer convenience. As in other Eastern European economies, Polish re- tailing is relatively decentralized, but many major areas of decision-making are centrally controlled. [ABSTRACT FROM AUTHOR]
- Published
- 1964
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