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This article analyses a collection of essays written by sociologist Daniel Bell and Seymour Martin Lipset which hails the end of ideology. The end of ideology is linked to its inability nowadays to arouse the masses. This inability is the direct consequence of the solution to the basic problems of industrial order provided by the modern society. Another objection to the end of ideology lies in its inability to make the fundamental distinction between what it considers to be the good society and a social history which has become obsolete as a result of the changing values and problems of succeeding generations. Those who deny that there is anything substantively wrong with the American economy are unwilling to engage in any form of structural criticism and their tendency to look upon those who do as vestigial appendages of modem democratic society, compels them to regard the existing tools as adequate for the correction of what they consider to be a temporary and fleeting imbalance.