1. How companies respond to social demands.
- Author
-
Ackerman, Robert W.
- Subjects
SOCIAL responsibility of business ,SOCIAL change ,STANDARD operating procedure ,AMERICAN business enterprises ,CORPORATE profits ,INDUSTRIES & society ,INDUSTRIAL management ,BUSINESS research ,ORGANIZATIONAL change - Abstract
As concerns of society like clean air, fair employment, and honesty in packaging are thrust on U.S. business with growing intensity and frequency, corporations are finding it very difficult to integrate responses to these demands into their regular operating procedures. This is especially true of the large, decentralized companies, whose profit-center managers are reluctant to change their procedures as long as they are judged on their bottom-line performance. This article is based on a year of intensive study of a number of large companies that are wrestling with this problem. The author analyzes the painful response process that starts with futile attempts from the top to accomplish change and ends (if the organization is adaptive) with the institutionalization of the new corporate policy at the operating level. [ABSTRACT FROM AUTHOR]
- Published
- 1973