This article investigates, using an exploratory methodology, the narrative strategies engendered by the Unhappening's scope in the informative coverage of the São Paulo press, from 2015 to 2020. Specifically, it maps, in the newspapers O Estado de S. Paulo and Folha de S.Paulo, the techniques of journalistic verification triggered by such matrix in the coverage of unmarked facts, in a methodological expedient that chooses to arrange, in an analytical branch, the sensitive investigation procedure that characterizes the Unevent in two topic-dynamics: i) dialogue; and ii) in-person act. It is evident, through data visualization, that the dialogic is a predominant feature of the sensitive capture devices mobilized by the Unevent, due to the comprehensive inclination of this matrix towards the Other and, also, aspects of information production that involve the provision of material resources, financial and human for in-person approaches. [ABSTRACT FROM AUTHOR]