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Genetically modified (GM) food products have been commercialized and promoted in China. Despite assurances from the China Ministry of Agriculture that certified GM food products are safe to consume, most consumers are reluctant to purchase GM foods. Given the benefits of GM foods, this study investigates Chinese consumers' purchase intentions and purchase behavior toward GM foods and the associated influential factors. The theory of planned behavior with the consumers' demographics and product-related factors supports our study. Data were collected from 477 Chinese consumers across 26 provinces in China. The study uses binary logit regression and ordinal logit regression to estimate the relationship among variables. The results reveal that Chinese consumers' awareness, products' available information, trust in sellers, long product life, GM foods' taste and consumers' experience in buying GM food products are positively related to their willingness to buy GM foods. The number of family members, the habit of checking GM labels and a preference for nutrition value are associated with Chinese consumers' lower intention to buy GM foods. We demonstrate that product variety and trust are two determinants that could change Chinese consumers' attitudes toward buying GM foods. Our study contributes new insights into Chinese consumers' decision to purchase GM foods at the national scale. We consider a wide range of factors not tested in previous studies. Further, the study's findings provide a better understanding of consumers' GM foods purchases and purchasing behavior toward the Chinese government and entrepreneurs. [ABSTRACT FROM AUTHOR]

With the deepening exploration of the study on corporate social responsibility (CSR), CSR has progressively gained significance for enterprises. This study aims to analyze the impact of fashion companies' information disclosure on the intention of Chinese consumers who purchase clothing by providing information related to the environment, suppliers, manufacturing processes, and pricing. An experimental study was conducted using stimuli on 412 consumers in Shandong Province, China. The research results are as follows. First, it was found that consumers' perception of Corporate Social Performance (CSP) has a positive effect on the authenticity of Corporate Social Responsibility (CSR) message and consumers' subjective norms. Second, CSR message authenticity and consumer subjective norms mediate the perception of CSP in the process of leading to purchasing activities. Third, consumers perceive the authenticity of a company's CSR activities according to the degree of transparent information disclosure of the cost and manufacturing process of its products. This study shows that the CSR information provided by the company is authentic depending on the degree of CSR information transparency of the company, and that it leads to a purchase intention when consumers judge that the company's CSR activities are authentic. Accordingly, it is suggested that many fashion companies' CSR activities lead to product purchases when they are continuously conducted on environmental, social problems, and transparency in the production process. [ABSTRACT FROM AUTHOR]