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This empirical paper provides an experiential account of learning from self-help books by the teachers of the management stream from the Indian context. The current environment is posing new and unprecedented challenges to academicians, management teachers being one of them. Self-help books have for centuries helped readers to deal with such challenges. Hence, this exploratory study, using the narration method, has inquired through qualitative interviews with management teachers about their personal experiences of reading self-help books. The findings provided a broad understanding of how they learn, get inspiration, get the guidance, get healed and thus cope with the challenges in their life as a result of reading self-help books which may be extended to Poetry Therapy or unstructured Bibliotherapy in some ways. [ABSTRACT FROM AUTHOR]