The coordinated development of rural infrastructure and ecological environment is an effective way to improve agricultural productivity. The primary focus of the current research is how the two can work together to promote regional economic development in rural areas and in related fields. This study takes the western region as the research object, constructs an evaluation index system for rural infrastructure and ecological environment, and uses the Min-max Scaling method, coupling coordination model, gray GM (1, 1) model, and standard deviation elliptical model for evaluation. The trends and driving factors for the coordinated development of rural infrastructure and ecological coupling in the region from 2012 to 2021 are analyzed. The main results are as follows: (1) Except for Tibet, Qinghai, and Ningxia, the coupling degree of rural infrastructure and the ecological environment in western China reached the maximum level during the research period, also the coordination degree showed a gradual upward trend. (2) A prediction for the development and evolution of rural infrastructure and the ecological environment in western China indicates a trend of agglomerative development in the southern region. (3) By strengthening the construction of reservoirs, improving sanitary conditions, improving cultivated land use area and forest coverage, and controlling soil erosion, the coordinated development of the two can be effectively promoted. The purpose of this study is to promote the sustainable and coordinated development of rural infrastructure and ecological environment, and to provide a reference for policy formulation in the relevant sectors and other countries and regions with similar situations. [ABSTRACT FROM AUTHOR]