The paper examines the factors for the 'big moment' of the far right, its Big Bang, i.e, when far-right parties transform from marginal 'groupuscules' into considerable political players. It is the moment when political supply and social demand interact, like two elements in a chemical reaction, and are transformed into far-right vote; the far-right redox. What are the conditions and the catalyst that allow the far-right redox to take place? Discussing the importance of the media as a resource for all political actors, and especially the far-right party family and analysing examples from three Balkan countries (Bulgaria, Romania, Serbia), Greece and France, the working hypothesis is that a necessary and sufficient condition is the occurrence of a media-induced event that acts as a catalyst, leading to their rise from the political margins to the political mainstream. [ABSTRACT FROM AUTHOR]