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How has the Europeanisation of football at the level of governance (due to for example the effects of the Bosman ruling and the formation of the UEFA Champions League) – influenced the identities of football fans? This paper explores how such structural Europeanisation in football is influencing identifications among fans. Based on an analysis of articulations in selected online message boards, we distil the positioning of fans towards 'Europe' in football, and the factors which shape it. We control for three main avenues of impact: the club level, the league level, and the societal context. Our inquiry is based on a set of paired comparisons of fan scenes for football clubs in four different European countries. Results show that the factor carrying the most explanatory power is the club's participation in European-level competition. Although this broadly confirms a 'contact hypothesis' – according to which the more fans are exposed to cross-border contacts, the less relevance they attribute to aspects of national belonging – significant variations of how frequent exposure to European-level competition translates into more Europeanised perceptions do exist. For European identity studies, the work corroborates that a lifeworld arena such as football can foster Europeanised identifications, albeit not in a uniform manner. [ABSTRACT FROM AUTHOR]