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The regional literature that gives cultural identity and heritage differentiation to intermediate cities in Colombia is recognized and resignified by literary tourism. The objective of the reflection article is to characterize the opportunities and limitations of literary tourism as an alternative tourism product through provincial routes. The qualitative methodology was mediated by content analysis, based on a selection of 135 literary works that led to the selection of the works of three representative authors for the design of literary routes. The conclusion reiterates the opportunities of experiential literature for provincial cultural tourism by intertwining the most representative places of the territorial heritage with tours in the vital spaces of the authors or their characters. [ABSTRACT FROM AUTHOR]