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Although the ideology of pro-work conservatism prevails in East Asia, scholars have largely overlooked its discursive construction in media communication from a linguistic perspective. This paper examines the discursive construction of pro-work conservatism in 3,000 Weibo posts with the most "likes" in response to China's implementation of the three-child policy. Using the sociosemantic approach as an analytic framework, the paper finds that three dominant themes underpin the discourse of pro-work conservatism: women's sacrifice in the labour market, the high cost of raising children, and gender-essentialist norms. This discourse is articulated in the posts via a number of discursive strategies, including authorization, morality, and rationalisation. This paper sheds light on the influence of the one-child policy and the awakening of feminist consciousness in the new era and highlights the implications of language use in shaping gender-role ideologies to influence public perception. [ABSTRACT FROM AUTHOR]

This study focuses on exploring the factors influencing why companies engage in greenhushing decisions in the cultural backgrounds of China and Republic of Korea. Structural equation modeling analysis indicates that in these two countries, reputational risk not only directly leads to corporate greenhushing behavior, but also exerts its influence through conservatism as a mediating factor. Reputational risk causes companies to exhibit conservatism, which in turn leads to the adoption of greenhushing behavior. Furthermore, tests for moderation effects revealed that, in the Chinese sample data, a transparent information disclosure mechanism has the ability to mitigate the impact of reputational risk on corporate greenhushing behavior, as well as to alleviate the influence of conservatism on corporate greenhushing behavior. In the South Korean sample data, a transparent information disclosure mechanism can moderate the impact of reputational risk on conservatism and corporate greenhushing behavior. Finally, the fsQCA method is tested to derive the different configurations and pathways that lead to the strong emergence of greenhushing behavior in companies in China and Republic of Korea, as well as to identify the most influential pathways. This study provides substantial theoretical support for further exploration of the causal mechanisms of corporate greenhushing behavior and promotion of cross‐cultural comparisons and learning in the international environmental management field. In addition, provides rich empirical support and theoretical guidance for corporate environmental management decision‐making and policy formulation. The findings highlight the further standardization and strengthening of transparent information disclosure mechanisms will be an important direction for future environmental policy development. [ABSTRACT FROM AUTHOR]