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1. FROM CHALETS TO COMMERCE: EXPLORING HOW THE STRASBOURG CHRISTMAS MARKET IS AMPLIFYING LOCAL PRODUCERS' PRESENCE IN ALSACE, FRANCE.

Author

PREDA, Alexandru-Florin and CREȚU, Romeo Cătălin

Subjects
*SUSTAINABLE development, *CHRISTMAS marketing, *RURAL development, *CONSUMER behavior, *SUSTAINABILITY
Abstract

This study examines the impact of the Strasbourg Christmas Market on local producers in Alsace, France, focusing on its role in rural tourism and consumer preferences for sustainability and bio products. Combining online survey data from Christmas tourists and analysis of existing reports, the research investigates the market's influence on producer visibility and consumer behavior. Findings inform strategies for promoting rural economic development and sustainable practices. [ABSTRACT FROM AUTHOR]

Published
2024