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Purpose: This study examines cross-generational giving behavior in Indonesia by exploring motivations, preferences, and decision-making processes in charitable giving across different age groups, including Baby Boomers, Generation X, Generation Y (Millennials), and Generation Z. Design/methodology/approach: A quantitative approach was conducted to address a literature gap by examining additional factors influencing donation intentions, including project characteristics, and moderating variables like income disparities and generations beyond Millennials. Primary data was collected by distributing questionnaires to people who donate at least once in the past year. Findings: The findings show that there is a positive correlation between age and the donation amount. Motivations and preferences to donate were diverse among each generation. Research limitations/implications: The survey was held using an online form, which may hinder us from obtaining more samples from older generations who may not use online tools. Hence, it is essential to conduct in-person interviews and assist Generation X and Boomers in filling out the survey. Practical implications: The result of this research can be used as recommendations for fundraisers to craft fundraising strategies to approach donors from each generation. Originality/value: Research focusing on charitable giving often examines specific donation types (general aid, zakat, waqf), program causes (education, health, environment), and platforms (offline and online donation). However, a significant research gap still needs to be addressed in intergenerational behavior on charitable giving and a comprehensive range of factors, specifically in Indonesia. Keywords: Donation behavior, charitable giving, intergenerational, Indonesia, Introduction Charitable donations in Indonesia invariably reveal favourable trends over the past five years. World Giving Index 2022 reported that Indonesia is always in the top position as a country [...]