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AbstractThis study addresses a research gap by introducing a pioneering theoretical framework for analyzing the projected image of Accessible Tourist Destinations (ATDs). Building on existing approaches to evaluating destination competitiveness and destination images, this framework was developed systematically codifying relevant literature, semi-structured interviews with people with disabilities, and expert panel consultations. The ATD model was tested by comparing analysis of official tourism websites from Spain and Portugal. The results show that ATDs combine functional attributes, such as technology, with key psychological characteristics, like an inclusive society and a tourism sector committed to accessibility. The findings suggest that a country’s tourism management structure may influence the competitive performance of local destinations. This study advances theories of competitiveness and destination image by incorporating the perspectives of tourists with disabilities. It provides practical insights for Destination Management Organizations (DMOs) to attract a more diverse market. [ABSTRACT FROM AUTHOR]