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An innovative investigation into how zombie narratives over the past ten years have been specifically leading up to a unique intersection with the world as it exists in the 2020s, this book posits the undead as a vehicle to communicate humanity's pathway into, and out of, the ideological, health and environmental pandemics of our time. Exploring depictions of zombies across literature, poetry, comics, television, film and video games, Simon Bacon brings together this timely intervention into how zombies enable speculation about future modes of being in a changing world and represent the fluid notion of'old'and'new'normals. With each chapter moving beyond traditional readings of the undead, Zombie Futures situates the zombie as an evolving cultural imaginary at the centre of discourses around how human cognition and embodiment are effected by global realities such as consumerism, new technologies, climate change and planetary degeneration. Structured around contagious partisan ideologies, ecological sickness, mental health crisis and the very literal COVID-19 virus, this book establishes how the zombie figure might manifest post-human and post-normative futures. Works featured include graphic novels and comics like The West + Zombies, Crossed and Endzeit, the South Korean series and films Kingdom, Train to Busan and Peninsula, The Last of Us and the Resident Evil game franchises, Bollywood horror anthology Ghost Stories, Joss Whedon's Serenity, Cargo and literature such as The Girl with All the Gifts, the fiction of Stephen Graham Jones and Ryan Mecum's Zombie Haiku. In a time when popular culture and scholarship has been overrun with the undead, this original study offers a refreshing look at the zombie and what it can tell us about about our world going into and emerging from global catastrophe.

This book presents a scholarly investigation of the development and culture of Japanese videogame arcades, both from a historical and contemporary point of view.Providing an overview of the historical evolution of public amusement spaces from the early rooftop amusement spaces from the early nineteenth century to the modern multi‑floor and interconnected arcade complexes that characterize the urban fabric of contemporary Japan, the book argues that arcade videogames and their associated practices must be examined in the context in which they are played, situated in the interrelation between the game software, the cabinets as material conditions of play, and the space of the venue that frames the experience. Including three case studies of distinct and significant game centres located in Tokyo and Kyoto, the book addresses of play in public, including the notion of performance and observation as play practices, spatial appropriation, as well as the compartmentalization of the play experience.In treating videogames as sets of circumstances, the book identifies the opportunities for ludic practices that videogame arcades provide in Japan. As such, it will appeal to students and scholars of Game Studies and Digital Media Studies, as well as those of Japanese Culture and Society.

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or'luxury,'to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability.Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931–1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603–1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese ”values” of hospitality expressed in purchasing and consuming its products.In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities.

Tracing the emergence of what the media industries today call transmedia, story worlds, and narrative franchises, Legal Stories provides a dual history of copyright law and narrative-based media development between the Copyright Act of 1909 and the Copyright Act of 1976. Drawing on archival material, including legal case files, and employing the principles of actor-network theory, Gregory Steirer demonstrates how the meaning and form of narrative-based property in the twentieth century was integral to the letter and practice of intellectual property law during this time. Steirer's expansive view of intellectual property law encompasses not only statutes and judicial opinions, but also the everyday practices and productions of authors, editors, fans, and other legal laypersons. The result is a history of the law as improvisatory and accident-prone, taking place as often outside the courtroom as inside, and shaped as much by laypersons as lawyers. Through the examination of influential legal disputes involving early properties such as Dashiell Hammett's Sam Spade, H. P. Lovecraft's Cthulhu Mythos, and Robert E. Howard's Conan the Barbarian, Steirer provides a ground's eye view of how copyright law has operated and evolved in practice.

The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in organizational communication. Section One, Theory and Methods, provides an overview of the field's history, prominent theories, and methodologies. Section Two, Processes, focuses on primal processes, such as leadership, organizational entry, conflict, power, and inclusion. Section Three, Contexts, focuses on the settings where organizational communication occurs, including teams and workgroups, networks, and organizational structure. Section Four, Technology, considers the development and introduction of new media and intelligent technologies into organizations. The final section, Emerging Areas, addresses communication issues associated with changing environmental, social, and political upheavals, including wellness, corporate social responsibility, and crisis response. The Handbook of Organizational Communication Theory and Research covers topics of pressing interest to current scholars and practitioners, many of which have not been addressed in previous handbooks.

From the demon-killing Minamoto no Yorimitsu to the immortal poet Ono no Komachi, find out about the fascinating world of Japanese warriors and folk-heroes.Japanese mythology is filled with stories of larger-than-life characters that shaped the landscape of Japan. They are the folk heroes who slayed monsters, fought in epic battles and reflected the most complicated emotions of the people who created them. Through a mix of essays, short stories and anecdotes, Japanese Fighting Heroes follows the lives of samurai, warriors, outliers and iconoclasts who forged their own paths. Legendary fighters like the demon-killing Minamoto no Yorimitsu, philosophising samurai Miyamoto Musashi, and the One-Eyed Dragon Date Masamune. Creative heroes like the father of Japanese short stories Ryunosuke Akutagawa, the immortal poet Ono no Komachi, the hilarious Sei Shonagon and her insight into human nature. Trailblazers who broke down barriers like the feminist Hiratsuka Raicho, the statesman Fukuzawa Yukichi, the photographic genius Hiroshi Hamaya. These Japanese folk heroes led fascinating lives that provide insight into our own through the principles and practices they lived by. They struggled with universal ideals of honor, duty, courage and kindness, helping them transcend their culture. Whether you're looking to learn about Japanese history, fall down a philosophy rabbit hole or pick up new mental health habits, these heroes can teach us timeless lessons. Japanese Fighting Heroes captures the essence of what it means to be human in any culture.