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A new type of vacation rental provided by hotel chain companies has been introduced to the market. In order for hotel companies to take advantage of this opportunity, they need to offer superior value, which is better than the existing vacation rental companies. Thus, this study applied consumption value theory (CVT) in the context of a hotel company’s vacation rentals to predict potential guests’ purchase intentions (PUR). This study found that social value (SV), emotional value (EmV), and conditional value (CV) had a significant impact on PUR. Moderation analysis revealed that brand loyalty (BL) had a significant moderating impact between several consumption values and PUR. Moreover, recommendations are made for hotel practitioners regarding which values are important to consumers and how to focus on providing services to match those values. [ABSTRACT FROM AUTHOR]

Despite the popularity of food delivery robot services in the food service environment, there has been limited understanding of how customers perceive the value of the innovative delivery option, and the consideration of benefits and sacrifices in the decision-making process has largely been overlooked. Therefore, extending the value-based acceptance model, this study explores the intricate dynamics of customer perceived value, satisfaction, and behavioral intentions, employing a comprehensive benefit and sacrifice paradigm. The results revealed that usefulness, enjoyment, technicality, perceived fee, and privacy risk positively affect perceived value. Additionally, usefulness, enjoyment, and technicality have a positive impact on customer satisfaction. Perceived value also positively influences customer satisfaction, continuous usage intention, and word-of-mouth intention. Furthermore, the positive impact of customer satisfaction on continuous usage intention and word-of-mouth intention was identified. These findings provide valuable insights for researchers and industry practitioners, informing strategic decisions for better customer experience. [ABSTRACT FROM AUTHOR]