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This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon–and converse with– existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond.

It has been argued that atmospheres are difficult to research. This is since they are dynamic, open to unpredictabilities, and can be difficult to represent using traditional research methods. This chapter draws on research into Blackpool North Pier’s atmospheres to discuss the potential merits of adopting sensory ethnography to study atmospheres, with a focus on sensory participation, soundwalks, and videowalks. In doing so, it contributes novel insights into some of the challenges a researcher may experience when using these techniques–particularly if for the first time –with the reflexive accounts offered revolving around three themes: awkward moments, curating atmospheres, and finetuning methods. Ultimately, it is hoped this chapter may inspire others to draw on multi-sensory approaches to research consumption atmospheres.

This chapter deals with the consumption of urban atmospheres within the lawscape of a European urban centre. It presents the nature of changes surrounding such consumption practices from the unique lens of spatio-legal scholarship, combining the study of legal-scapes with the study of consumption-scapes as a field of enquiry. The chapter more specifically offers a peripatetic narrative approach of the squatted areas of Ljubljana, Slovenia, in order to evaluate the particular role and appeal that the law affords the atmosphere in a legally disputed setting. In doing so, it aims to appreciate the interactions between law and city and document the changes in the atmosphere that was experienced as the authors moved from one place to the next. The chapter adopts the lawscape as a focal point which enables the simultaneous evaluation of law, space, and atmosphere in their political, aesthetic, and post-human dimensions, building on the notion of atmosphere as an embodied and dynamic experience.

In this panel discussion, we explore various ways that academics can advance work related to GenderS, intersectionality and inequities so that it has impact within academia and in society. Panelists offer practical insights, relate challenges in doing this work, and suggest avenues for alternative yet impactful dissemination of work. The purpose is to demonstrate how those interested in supporting or working in this space might move from being allies to advocates and accomplices.