Search

With the rise of social media, material can be easily shared and discovered, with some postings becoming viral and others going undetected. The main factors that influence the generation of viral material on social media are investigated in this research. This study uses data from well-known social media sites to identify and analyse the elements that matter most for material to become viral. These elements include emotional appeal, timeliness, platform algorithms, user involvement, and the kind of content. In order to understand how these factors affect the probability of material swiftly spreading across digital networks, the research used a mixed-method approach, combining quantitative data analysis with qualitative interviews with content producers. The results show that the three main factors that cause content to become viral are emotional resonance, publishing timing, and optimising for particular platforms. Researchers also found that algorithmic preferences and audience interaction tactics played a part in increasing content reach. For content producers and marketers looking to maximise content exposure in a competitive online context, this article gives practical consequences and helps to the knowledge of digital marketing tactics. [ABSTRACT FROM AUTHOR]

Technology has become an integral part of society and it has affected different sphere, and one of them the increasing significance of digital literacy as the tool of people's empowering. The subject matter of this research paper relates to gender and technology; this paper adopts a sociological lens to analyse how the least digital literacy favours women. It looks at how digital skills mitigate existing gaps that limit women from gaining information, education and employment to make the gaps between male and female minimal. In the study, there is a focus on case studies, interviews, quantitative data collection to understand the problem of women's inclusion into the digital environment, including cultural barriers, limited access to tools, and resources, and differences in education. Hence the conclusions drawn from the study indicate the importance in assisting women be economically and socially empowered by enhancing the digital literacy as this transforms the power relations in the household and other spheres of life. Thus, this paper underlines the importance of policy, construction of infrastructures, and specific courses in digital literacy for been to guarantee that they will embrace information technology as a tool for the enhancement of their liberation and social kindness. [ABSTRACT FROM AUTHOR]