Search

Generative retrieval (GR) has emerged as a transformative paradigm in search and recommender systems, leveraging numeric-based identifier representations to enhance efficiency and generalization. Notably, methods like TIGER employing Residual Quantization-based Semantic Identifiers (RQ-SID), have shown significant promise in e-commerce scenarios by effectively managing item IDs. However, a critical issue termed the "\textbf{Hourglass}" phenomenon, occurs in RQ-SID, where intermediate codebook tokens become overly concentrated, hindering the full utilization of generative retrieval methods. This paper analyses and addresses this problem by identifying data sparsity and long-tailed distribution as the primary causes. Through comprehensive experiments and detailed ablation studies, we analyze the impact of these factors on codebook utilization and data distribution. Our findings reveal that the "Hourglass" phenomenon substantially impacts the performance of RQ-SID in generative retrieval. We propose effective solutions to mitigate this issue, thereby significantly enhancing the effectiveness of generative retrieval in real-world E-commerce applications.

Generative retrieval introduces a groundbreaking paradigm to document retrieval by directly generating the identifier of a pertinent document in response to a specific query. This paradigm has demonstrated considerable benefits and potential, particularly in representation and generalization capabilities, within the context of large language models. However, it faces significant challenges in E-commerce search scenarios, including the complexity of generating detailed item titles from brief queries, the presence of noise in item titles with weak language order, issues with long-tail queries, and the interpretability of results. To address these challenges, we have developed an innovative framework for E-commerce search, called generative retrieval with preference optimization. This framework is designed to effectively learn and align an autoregressive model with target data, subsequently generating the final item through constraint-based beam search. By employing multi-span identifiers to represent raw item titles and transforming the task of generating titles from queries into the task of generating multi-span identifiers from queries, we aim to simplify the generation process. The framework further aligns with human preferences using click data and employs a constrained search method to identify key spans for retrieving the final item, thereby enhancing result interpretability. Our extensive experiments show that this framework achieves competitive performance on a real-world dataset, and online A/B tests demonstrate the superiority and effectiveness in improving conversion gains.

Recently, relational metric learning methods have been received great attention in recommendation community, which is inspired by the translation mechanism in knowledge graph. Different from the knowledge graph where the entity-to-entity relations are given in advance, historical interactions lack explicit relations between users and items in recommender systems. Currently, many researchers have succeeded in constructing the implicit relations to remit this issue. However, in previous work, the learning process of the induction function only depends on a single source of data (i.e., user-item interaction) in a supervised manner, resulting in the co-occurrence relation that is free of any semantic information. In this paper, to tackle the above problem in recommender systems, we propose a joint Semantic-Enhanced Relational Metric Learning (SERML) framework that incorporates the semantic information. Specifically, the semantic signal is first extracted from the target reviews containing abundant item features and personalized user preferences. A novel regression model is then designed via leveraging the extracted semantic signal to improve the discriminative ability of original relation-based training process. On four widely-used public datasets, experimental results demonstrate that SERML produces a competitive performance compared with several state-of-the-art methods in recommender systems.

Re-ranking is a process of rearranging ranking list to more effectively meet user demands by accounting for the interrelationships between items. Existing methods predominantly enhance the precision of search results, often at the expense of diversity, leading to outcomes that may not fulfill the varied needs of users. Conversely, methods designed to promote diversity might compromise the precision of the results, failing to satisfy the users' requirements for accuracy. To alleviate the above problems, this paper proposes a Preference-oriented Diversity Model Based on Mutual-information (PODM-MI), which consider both accuracy and diversity in the re-ranking process. Specifically, PODM-MI adopts Multidimensional Gaussian distributions based on variational inference to capture users' diversity preferences with uncertainty. Then we maximize the mutual information between the diversity preferences of the users and the candidate items using the maximum variational inference lower bound to enhance their correlations. Subsequently, we derive a utility matrix based on the correlations, enabling the adaptive ranking of items in line with user preferences and establishing a balance between the aforementioned objectives. Experimental results on real-world online e-commerce systems demonstrate the significant improvements of PODM-MI, and we have successfully deployed PODM-MI on an e-commerce search platform.

In large e-commerce platforms, search systems are typically composed of a series of modules, including recall, pre-ranking, and ranking phases. The pre-ranking phase, serving as a lightweight module, is crucial for filtering out the bulk of products in advance for the downstream ranking module. Industrial efforts on optimizing the pre-ranking model have predominantly focused on enhancing ranking consistency, model structure, and generalization towards long-tail items. Beyond these optimizations, meeting the system performance requirements presents a significant challenge. Contrasting with existing industry works, we propose a novel method: a Generalizable and RAnk-ConsistEnt Pre-Ranking Model (GRACE), which achieves: 1) Ranking consistency by introducing multiple binary classification tasks that predict whether a product is within the top-k results as estimated by the ranking model, which facilitates the addition of learning objectives on common point-wise ranking models; 2) Generalizability through contrastive learning of representation for all products by pre-training on a subset of ranking product embeddings; 3) Ease of implementation in feature construction and online deployment. Our extensive experiments demonstrate significant improvements in both offline metrics and online A/B test: a 0.75% increase in AUC and a 1.28% increase in CVR.

We present DeepSeek-V2, a strong Mixture-of-Experts (MoE) language model characterized by economical training and efficient inference. It comprises 236B total parameters, of which 21B are activated for each token, and supports a context length of 128K tokens. DeepSeek-V2 adopts innovative architectures including Multi-head Latent Attention (MLA) and DeepSeekMoE. MLA guarantees efficient inference through significantly compressing the Key-Value (KV) cache into a latent vector, while DeepSeekMoE enables training strong models at an economical cost through sparse computation. Compared with DeepSeek 67B, DeepSeek-V2 achieves significantly stronger performance, and meanwhile saves 42.5% of training costs, reduces the KV cache by 93.3%, and boosts the maximum generation throughput to 5.76 times. We pretrain DeepSeek-V2 on a high-quality and multi-source corpus consisting of 8.1T tokens, and further perform Supervised Fine-Tuning (SFT) and Reinforcement Learning (RL) to fully unlock its potential. Evaluation results show that, even with only 21B activated parameters, DeepSeek-V2 and its chat versions still achieve top-tier performance among open-source models.