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In the financial sector, insurance companies generate large volumes of data, including policy transactions, customer interactions, and risk assessments. These historical data on established customers provide opportunities to enhance decision-making processes and offer more customized services. However, data on potential new customers are often limited, due to a lack of historical records and to legal constraints on personal data collection. Despite these limitations, accurately predicting whether a potential new customer will generate benefits (high-performance) or incur losses (low-performance) is crucial for many service companies. This study used a real-world dataset of existing car insurance customers and introduced advanced machine learning models, to predict the performance of potential new customers for whom available data are limited. We developed and evaluated approaches based on traditional binary classification models and on more advanced boosting classification models. Our computational experiments show that accurately predicting the performance of potential new customers can significantly reduce operation costs and improve the customization of services for insurance companies. [ABSTRACT FROM AUTHOR]

This paper explores how the combination of artificial intelligence, simulation, and e-collaborative (AISEC) tools can support accessibility in analytics courses within higher education. In the era of online and blended learning, addressing the diverse needs of students with varying linguistic backgrounds and analytical proficiencies poses a significant challenge. This paper discusses how the combination of AISEC tools can contribute to mitigating barriers to accessibility for students undertaking analytics courses. Through a comprehensive review of existing literature and empirical insights from practical implementations, this paper shows the synergistic benefits of using AISEC tools for facilitating interactive engagement in analytics courses. Furthermore, the manuscript outlines practical strategies and best practices derived from real-world experiences carried out in different universities in Spain, Ireland, and Portugal. [ABSTRACT FROM AUTHOR]

The integration of machine learning (ML) techniques into marketing strategies has become increasingly relevant in modern business. Utilizing scientific manuscripts indexed in the Scopus database, this article explores how this integration is being carried out. Initially, a focused search is undertaken for academic articles containing both the terms "machine learning" and "marketing" in their titles, which yields a pool of papers. These papers have been processed using the Supabase platform. The process has included steps like text refinement and feature extraction. In addition, our study uses two key ML methodologies: topic modeling through NMF and a comparative analysis utilizing the k-means clustering algorithm. Through this analysis, three distinct clusters emerged, thus clarifying how ML techniques are influencing marketing strategies, from enhancing customer segmentation practices to optimizing the effectiveness of advertising campaigns. [ABSTRACT FROM AUTHOR]