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Today, Green Marketing has become increasingly vital in the modern market place. It drivesshift in both consumer demand and producers supply, leading to changes in advancements in products.Consequently, consumers are experiencing higher levels of satisfaction with the products they buy whilebusinesses are targeting consumers more effectively, driving up profits and fostering growth. This focuson green marketing also reflects a growing concern for sustainable environmental development. This paperdeals with significance of green marketing, discussing the challenges it faces and proposing strategies toovercome them.