Ambidexterity supports firms during periods of technological transition cycles (TTCs), enabling them to achieve excellence in the management of new technologies, crucial for new markets entrance, and traditional ones, useful for maintaining the firm in markets they already play. Although this literature has been extensively studied, few studies have deepened on how a firm has organized ambidextrous to foster the technological transition process. We conducted a single case study with a process-based approach in a knowledge-intensive firm that underwent three TTCs in less than seven years. It was found that the firm proactively and reactively engaged in new TTCs. There was a reduction in transition cycles as the firm gained experience by incorporating new technologies and maturity of ambidextrous management. This work shows how a firm has organized itself regarding structures, incentives, and context to adapt to the changing environment, elucidating changes required to adapt. [ABSTRACT FROM AUTHOR]