1. Less Severe but More Intense: Achievability as Search Motivation in the Vicinity of Aspirations.
- Author
-
Tu, Karen Van Gia, Kuusela, Pasi, Faria, Pedro, and Surroca, Jordi
- Abstract
While research in the behavioral theory of the firm has often shown that organizations intensify their search as their performance falls further below aspirations, some studies unexpectedly found that organizations are highly responsive also when their performance falls only slightly below aspirations. We reconcile these puzzling findings by studying organizations' motivation to address their performance shortfall in the vicinity of aspirations. Our core argument is that organizations perceive closing a small performance-aspiration gap as easily achievable. Following the self-efficacy perspective, this perceived achievability motivates organizations to intensify their search to close such gap. Overall, we predict that organizations' propensity to change decreases when performance falls from slightly to moderately below aspirations, before increasing as performance falls further below aspirations. Further, we suggest the effect of performance slightly below aspirations on change to be stronger when organizations possess a high level of success experience. Using U.S. patent data from 1980 to 2015, we find support for our hypotheses. Our study contributes to the behavioral theory of the firm by showing a more complex functional form of the relationship between performance shortfall and search, thus deviating from the typical linear and inverted-U shaped patterns. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF