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Start Over Author "Orsola Garofalo" Publisher academy of management
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2. Unfamiliar Family Firms

Author

Mario Daniele Amore, Orsola Garofalo, and Mircea Epure

Subjects
General Medicine, Business, Marketing
Abstract

Finding the right company name is a challenging decision with major consequences for firm prospects. We study the implications of “unfamiliar” names (i.e. foreign sounding and family-unrelated) for...

Published
2019
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