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This article discusses Nielsen Media Research data, which suggests a drop off of viewers in the 2006 World Series baseball tournament aired by ESPN and Fox television. Some believe that the drop is due partly to the fact that the St. Louis Cardinals baseball team and the Detroit Tigers baseball team do not represent a city on either coast of the United States. The Fox television network also expresses concerns that their ratings are down as a result of less people watching the World Series.

This article speculates that cable television company Comcast will bid for the U.S. Major League Baseball's Tuesday-Thursday TV rights package starting with the 2006 season. ESPN currently holds the rights for the Tuesday-Thursday cable telecasts, which it picked up when its parent Walt Disney Co. acquired Fox Family Channel. Also up for bid are TV rights for the MLB divisional playoff games not televised on Fox. ESPN currently has those rights as part of its Fox Family acquisition, but the rights revert back to Fox at the end of next season.

Focuses on the profits earned by Fox from the World Series baseball games between the San Francisco Giants and Anaheim Angels in 2002. Household rating in the U.S.; Advertising revenues earned by Fox from the series.

Focuses on several advertising campaigns to be launched by sports leagues in the U.S. in 2005. Difficulties that will be faced by the Major League Baseball in pursuing its planned All-Star Week global tournament to be held in March 2006; Details of the Let's Just Play initiative to be launched by cable network Nickelodeon with the Women's National Basketball Association; Total amount of grant to be given by Nickelodeon's Let's Just Play Giveaway Program to school or community athletic programs from September 2005 to June 2006.

Features the advertising campaign of Fox Sports for the 2004 All-Star Game of Major League Baseball (MLB) to be broadcast on July 13, 2004. Description of the advertisement; Agency that organized the advertisement; MLB players featured in the advertisement.

Suggests several locations at Major League Baseball where marketers might use to promote their brands. Issue over the decision of the league to reverse its decision to place a web logo on bases as part of a promotion around the release of "Spider-Man 2"; Reason for reversing its decision; Comment from Octagon CEO Rick Dudley about the issue.

Analyzes the issues involved over the decision of the Major League Baseball to reverse its plan to place a web logo on bases as part of a promotion around the release of "Spider-Man 2." Lack of clear regulation from the U.S. Federal Trade Commission in determining what is fair and foul in branded entertainment; Problems faced by marketers; Marketing campaigns launched by several marketers in the U.S. as of May 10, 2004.

Reports on the possibility of Major League Baseball expanding the number of divisional post-season playoff games in the future, but media buyers and executives at Fox Sports are not too keen about such a move, even though Fox enjoys higher-than-usual TV ratings in 2003. Household rating of Fox in its first three night of covering the League Championship; Reason media buyers believe ratings are up so high in the 2003 postseason; Comments from Brad Adgate of Horizon Media.

Reports on the impact of the games of the World Series between the New York Yankees and the Arizona Diamondbacks on the ratings of Fox television network. Average rating of Fox in households; Rating of Fox for the fifth game of the World Series; Advertisers who were able to get virtual billboard advertisements.

Reports on the high rating of Fox's prime-time telecast of the opening baseball playoff game between the New York Yankees and Texas Rangers. Higher rating than the opening game in 1997.

Discusses how Fox Sports benefits from Major League Baseball's (MLB) dispute with ESPN over the proposed transfer of Sunday night baseball games to lower-subscriber ESPN2. Translation of expected ratings momentum into more advertising dollars; Fox cable sports networks' broadcasting of games that likely to figure into playoff-spot races.

Reports on plans of True Value and Coleman to stage an on-site promotion for the 1997 Major League Baseball (MLB) All-Star Game. When the game is scheduled to take place; Details of the promotion.