Search

THE BIG SQUEEZE When Savvy launched back in 1979, it was full of promise. Women were flooding the work force, moving into positions of increasing executive authority, and a monthly [...]

NEW York-after months of reports linking Young & Rubicam Inc. affiliates HDM and Urd Einstein O'Neill & Partners [ADWEEK, Oct. 15], it became official last week- LEOP will be merged [...]

The Shop's Relentlessness Paid Off Handsomely in 1990. Now, TBWA Aims Its Sights on the Big Time: A Major U. S. Car Account. Nineteen ninety was the year TBWA gained [...]

Picking Up the Pieces at Backer Spielvogel Bates Losing Miller Lite Tarnishes BSB's Creative image and Puts Spielvogel on The Hot Seat With His London Bosses Carl Spielvogel often tells [...]

TN0001 NEW YORK-What does it say about the state of New York creative agencies when a quintessential New York account-The New Yorker-is awarded to San Francisco-based Goodby, Berlin & Silverstein? [...]

LOS ANGELES-Young & Rubicam and Dentsu's quick move to merge Lord Einstein O'Neill & Partners with HDM Worldwide's U.S. operations in the wake of the departure of HDM/N.Y. president Patrick [...]

Kroll Ready to Merge LEOP, HDM But Is Dick Lord a Willing Groom? NEW YORK--Young & Rubican Inc. ceo Alex Kroll is playing matchmaker. In a move to strengthen and [...]

LONDON-Is the man who launched Madison Avenue's first hostile takeover himself now vulnerable to unwelcome overtures? One of the stranger twists of fate triggered by the recent crash in WPP [...]

NEW YORK-WHAT a reversal of fortune. R.J. Reynolds Tobacco Co. will increase its magazine ad spending in 1991 after rocking the industry this year with a surprising 25% cut. As [...]

NEW YORK-TED Bates shareholders finally may get their day in court against Robert Jacoby. When Jacoby personally pocketed a $120-million windfall after selling Ted Bates Worldwide to Saatchi & Saatchi [...]

The last thing women would seem to need is another magazine to tell them how to wear their hair or dress for success. But Si Newhouse is again betting against [...]

BSB Tries to Change Course NEW YORK -- Is Backer Spielvogel Bates' U.S. operation in a crisis? Last week's management realignment acknowledged publicly what has been a growing perception - [...]

Louis-Dreyfus' Need to Cover Debts May Force The Sale of U.S. Holdings or a Restructuring NEW YORK-The Backer Spielvogel Bates Worldwide network may not publicly be on the block, but [...]

NEW YORK-IF merger-mania squeezed out midsize agencies in the 80s, TBWA has shown that forming a strategic alliance with a large international agency-in its case, Japan's Hakuhodo-is one way to [...]

Y&R Connection Gets LEO&P a Call From AT&T NEW YORK - Lord Einstein O'Neill & Partners, thanks to its affiliation with Young & Rubicam, is taking a leading creative role [...]

Baum: Despite Pressure, Soup's Still On for Campbell's Ad Budgets NEW YORK - All's not m'm m'm good at the Campbell Soup Co. But whatever cost-cutting measures are being considered, [...]

Car Crunch Causes Saab to Fire LEOP CHICAGO - Saab's decision to pull its $25-million advertising account from Lord Einstein O'Neill & Partners last week reflects a growing unease in [...]

P&G, KGF Whittle Down `SR' Ads But Publication Confident of Finding Replacements NEW YORK--A little more than one year after Special Reports was launched as a breakthrough media idea with [...]

Agencies Refocus on What They Do Best Saatchis Bail Out of Consulting NEW YORK--Charles and Maurice Saatchi are dismantling part of their empire in order to save it, an ironic [...]

NEW YORK--January traditionally is more than a big month for football. While the NFL playoff games and the Super Bowl have viewers glued to their sets the first month of [...]

'Spy'-ing on Saatchi and Ex-CEOs NEW YORK--The Saatchi empire hasn't given up on diversification yet. But forget consulting companies. This time around the Saatchi clan is puttering around with golf [...]

delivering the sobering news of a $198.6million net loss for fiscal 1990, Saatchi & Saatchi Co. ceo Robert Louis-Dreyfus predicted the holding company is now better positioned to face a [...]

NEW YORK-Besides reporting on the growing gloom' of the worsening economy, The Wall Street Journal, like many media properties, is beginning to reassess its own costs-in the wake of a [...]

NEW YORK-After all the uproar over Channel One and targeting ads to students, advertisers are wary of negative publicity. But advertisers are now reaching out to corporate sponsorship of education [...]

NEW YORK-After all the uproar over Channel One and targeting ads to students, advertisers are wary of negative publicity. But advertisers are now reaching out to corporate sponsorship of education [...]

NEW YORK-General Motors is unleashing the second phase of its corporate quality campaign this week with work from McCann-Erickson that continues the auto-maker's five-year, long-term commitment to a new brand-building [...]

Saatchi Stock Dips, Rumors Fly NEW YORK - Saatchi & Saatchi Co. PLC's stock price dipped to a low of $4.38 on the New York Stock Exchange last week - [...]

NEW YORK-IF merger-mania squeezed out mid-size agencies in the 80s, TBWA has shown that forming a strategic alliance with a large international agency-in its case, Japan's Hakuhodo-is one way to [...]

BMW, Volvo Shift To Regional Media NEW YORK - Magazines, already facing a sluggish advertising start in 1990, are now faced with a new dilemma: a reallocation of media dollars [...]

Soft Second Half For Lintas' Clients Leads to Layoffs NEW YORK--Cutbacks in ad spending, from clients as disparate as Eastern Air Lines, Johnson & Johnson, and Thomas J. Lipton Co., [...]

Fitzpatrick Ready For a Big Drink Of McCann's Coke DETROIT--There's a special reason why the man who created 'Heartbeat of America' for Chevrolet is excited about moving over to McCann-Erickson/New [...]

A Tonier Gallo Presses for Cut Rates NEW YORK--E. & J. Gallo Winery is launching a major print campaign touting a new upscale image while it leverages the clout of [...]

Sorrell: Predator or Healer? NEW YORK--WPP Group's Martin Sorrell may have another chance to prove that the successful turnaround at the JWT Group was more than a stroke of luck. [...]

Gillette Ups Ante With $100-Million New Product Launch NEW YORK--The Gillette Co., in what is probably one of the largest ad budgets put behind a single new product launch, will [...]

Dailey's the Toast of Gallo's New Tack MODESTO, CALIF.--E. & J. Gallo Winery, after years of showcasing its cork-finish varietal wines in lavish national TV ads to try to polish [...]

Camel's `Old Joe' Puts His Hoof in It RJR Ad Offers Primer on Caveman Sexuality NEW YORK--R.J. Reynolds Tobacco Co., in its new ad for Camel cigarettes, may have failed [...]

Class Action Demands Re-`Bates' On Bob Jacoby's Pot o' Gold NEW YORK--Robert Jacoby will have to explain how he got his $120-million windfall after all. Nearly three years after Jacoby [...]

East Agency of the Year: Tarlow Primarily on strength of cosmetics accounts, Tarlow Advertising has gone from zero to $75 million in billings in less than one year. Tarlow Advertising [...]

Saatchi Unspecific on Deferred Spending; Other Agencies Don't Report the Same NEW YORK--Three months ago at PaineWebber's media conference, the most optimistic prediction for 1989 U.S. spending came from Saatchi [...]

Lord Einstein's Birthday Tale: It's a Touch of a Saab Story NEW YORK--Lord Einstein O'Neill & Partners, Dick Lord's breakaway agency hatched out of a strong sense of mission and [...]

LEO&P's Yaconetti, Writer of Key LGFE Breakaway Memo, Quits NEW YORK--Edward D. Yaconetti, exasperated by courtroom battles and the shaky start-up of a new agency, has thrown in the towel [...]

WPP Group Seeks Y&R, LEO&P Depositions in Suit NEW YORK--While New York State Supreme Court Justice Herman Cahn has yet to rule on an injunction against Lord Einstein O'Neill & [...]

Despite Northwest Shakeup, Saatchi Not Expecting Rough Air MINNEAPOLIS--Saatchi & Saatchi Advertising would seem headed for a bad landing with Northwest Airlines, a client shaken by new debt-ridden ownership and [...]

JWT Presses BBDO's Lever Again and Pulls Out Wisk NEW YORK--Is Unilever 'wisking' BBDO around by the collar? For the second time in recent months, Unilever smiled on J. Walter [...]

CME's Pep Rally: The Applause Wasn't for New Business NEW YORK--When Campbell-Mithun-Esty's chief executive officer Bill Dunlap and chairman Joe O'Donnell assembled New York's 249-member staff to review the results [...]

Tambrands Shops in Three-Way `Arm Wrestle' Incumbent CME hopes revived creative muscle will put it over the top NEW YORK--Campbell-Mithun-Esty/N.Y. has the most to gain--and lose--in the creative shoot-out with [...]

New Evidence in LGFE/LEO&P Case NEW YORK--Lord, Geller, Federico, Einstein filed a motion last Thursday with New York State Supreme Court Justice Herman Cahn in an effort to bolster its [...]

Nets Are Dusting Off Welcome Mats for Merchandising NEW YORK--The huge CBS/K mart promotion announced last week ushers in a new age in the way television is sold. Advertisers who [...]

Don't Expect Saatchi to Unload Its U.S. Agencies NEW YORK--While reliable reports continue to circulate about a possible spin-off of McCaffrey & McCall, don't expect a wholesale divestiture of any [...]

East Exec of the Year: John Dooner Renaissance of McCann is credited to Dooner's street smarts and hard-working style Over and over, John Dooner recants a phrase that describes his [...]