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Today's marketers face many challenges communicating with the C-suite. But according to The CMO Survey, published by Duke University's Fuqua School of Business, none are more vexing than proving marketing's [...]

The party line in advertising and marketing circles is that holiday parties are a good thing. Anyhow, 52 percent of ad/marketing executives surveyed by The Creative Group said they think [...]

NEW YORK -- Despite the hype surrounding Twitter and Facebook, advertisers for the most part spend little on social media marketing, according to a new report by Forrester Research.Forrester found [...]

NEW YORK -- A tough economy is forcing marketers to defend their marketing, which is leading to less satisfaction with their agencies and even more emphasis on ROI, per two [...]

NEW YORK -- Marketing chiefs understand that their operations need improvement but are vexed by myriad internal obstacles, according to a new study from the CMO Council.The top obstacles cited [...]

NEW YORK -- There is a major disconnect between the way most organizations collect customer feedback and then utilize it, according to a new CMO Council study.Of the 500 marketing [...]

NEW YORK -- More marketers are using social media and emerging communications channels but many remain wary of the return they'll get from those investments, according to a new survey [...]

NEW YORK -- A new global study of client go-to-market capabilities conducted by the CMO Council and The Boston Consulting Group reveals more than a few disconnects.Of the 1,000 marketing [...]

NEW YORK -- CEOs be warned: Your CMO wants your job. In fact, 34 percent of CMOs aspire to become CEOs. Another aspect to consider as you look over your [...]

NEW YORK -- Despite the bewildering explosion of digital channels, clients overwhelmingly look for creative chops over new media aptitude when choosing an agency, according to a new survey. A [...]

Welcome to Recession 2001, brought to you by ... Brooks Brothers? According to a Hawkeye Communications survey, 67% of marketing folk say they've been dressing more conservatively at the office [...]

CMOs believe online media will account for three-quarters of marketing budgets within five years and analytics skills will become a core competency. Marketing Is Expected to Undergo Radical Changes Over [...]

It isn't news that marketing is looking for ways to find a mystic money tree to augment budgets and fund programs. And we are all aware of the economic straits [...]

In a survey of ad and marketing executives by The Creative Group, 34 percent of respondents said they expect to increase staffing levels during the next year. Conducted during the [...]

A survey by Forbes.corn shows just 31 percent of polled marketers feel brand building is the best way to gauge success. Direct marketing metrics, on the other hand, scored highly. [...]

WHILE MANY REPORTS SUGGEST the sky is falling for marketers, a large number of top-level executives feel that their jobs and much of their staff's jobs are safe. What's more, [...]

NEW YORK Perhaps the buzzword for '09 will be flexibility. Eighty-seven percent of senior marketers polled said they are attempting to make their branding efforts more flexible than ever while [...]

NEW YORK There is a major disconnect between the way most organizations collect customer feedback and then utilize it, according to a new CMO Council study. Of the 500 marketing [...]

NEW YORK Clients said 'having an understanding of their marketplace' was the most important criteria for selecting an agency, according to a new survey that probes how clients view agencies [...]

NEW YORK A new global study of client go-to-market capabilities conducted by the CMO Council and The Boston Consulting Group reveals more than a few disconnects. Of the 1,000 marketing [...]

CHICAGO Marketers are growing increasingly frustrated with their marketing accountability practices and the inability to communicate their goals to other corporate groups, particularly financial departments, according to the Association of [...]

PALO ALTO, CALIF. -- Marketers have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention, according to a recent Select and Connect study by the [...]

RESEARCH FIRM SPENCER STUART shocked the industry last year when it revealed that the average tenure of a CMO was 23.5 months. But if turnover in the position continues, that [...]

FOR ITS MOST RECENT hit vehicle, Daimler-Chrysler's Jeep skewed young--real young. Introduced in 2001, the Kolcraft Jeep Cherokee All-Terrain Stroller has sold briskly and prompted copycat products from Ford's Land [...]

ADWEEK Online Web poll. Can former Revlon North America president Arne Zimmerman save The Color Wheel? Yes 55% No 45% Results of our poll that was posted on 2/17 are [...]

ADWEEK Online Web Poll Social scientists have found that happiness generally does not increase as income increases. Do you think money buys happiness? No 59% Yes 41% Results of our [...]

ADWEEK ONLINE WEB POLL Q: How would you rate Coke's new 'Real' spots, starring Penelope Cruz and Courteney Cox? Great 8% Better than before 16% OK 33% Terrible 42% Results [...]

ADWEEK ONLINE WEB POLL Q: Looking for a spark in a mundane TV season, the broadcast networks are rolling out a dozen new shows and shaking up the prime-time schedule. [...]

ADWEEK ONLINE WEB POLL Q: Looking for a spark in a mundane TV season, the broadcast networks are rolling out a dozen new shows and shaking up the prime-time schedule. [...]