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Presents charts on top magazines in the United States in 1996. Ten best-selling magazines; Ten best-selling new magazines; Top 50 magazines in advertising revenues; Top 50 magazines in paid circulation; Top magazine advertising categories; Top magazine spending by company. INSET: How hot?..

Presents a sampling of agency research on consumer behavior indicating that most shoppers are unpredictable. Women's basis on purchasing technology-based products; Brand loyalty; American mainstream; Word of mouth; Value and luxury; Mood of global teen generation.

Surveys the best and worst newsstand sellers of some big-name magazines in the United States. Includes `Cosmopolitan' magazine's hit with the January 1996 issue featuring cover girl Cindy Crawford; Poor sales of `Life' magazine's February 1996 tribute to the late astronaut Christa McAuliffe.

Reports that a federal district judge in North Carolina will decide in April 1, 1997 on whether tobacco companies can continue building their brand images in magazines read by kids and teens. Appeal of the Magazine Publishers of America; Implementation of new advertising rules from the Food an Drug Administration; Concern of magazine executives on loss of revenues.