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You've seen the pitch before: a video montage of Third World children shows them mired in poverty, barefoot in muddy streets and emaciated but for their distended bellies. The narration: [...]

Any parenting book will tell you, introducing a new sibling is never easy. So when Mini USA prepared to bring the Clubman into the clan, there were some unique considerations. [...]

It could have been the same old Super Bowl story. A creative team toils for months, and a client spends millions, on 30-seconds of big-game glory. Then, faster than the [...]

Television may still be the most popular draw at the International Clio Festival, but the formerly top-billed act is, more than ever, just part of an ensemble. Integrated campaigns--which are [...]

Chances are, John Merrifield is lying to you. If he tells you he can't make that meeting, or that he's overseas the day of your daughter's wedding, you might just [...]

As a company, you know you have a particularly prickly problem when your own employees refuse to use the in-house services available at their fingertips. That was the case for [...]

NEW YORK -- Kirshenbaum Bond + Partners and Hennessy have parted after 14 years, the agency said. The client spends about $10 million annually on ads. A representative of the [...]

After more than five years promoting media neutrality as CEO of The Media Kitchen, Paul Woolmington, 44, last year defected to become a founding partner and self-described 'chief tea maker' [...]

NEW YORK -- The organization that represents advertisers in contract negotiations with talent unions is looking for a consultant that will help revamp payment to actors who participate in integrated [...]

NEW YORK -- Margeotes Fertitta Powell here has split with the Radisson Seven Seas cruise line after a little more than a year on the business, the client confirmed. Estimated [...]

NEW YORK -- StrawberryFrog here has picked up a global assignment to promote Heineken's placement in the new 007 film Casino Royale, sources said. The assignment, which was handed down [...]

NEW YORK -- The American Legacy Foundation today broke the fifth television spot in the latest iteration of its 'Truth' campaign with a 30-second ad that stars a growling German [...]

It's hard to imagine Josh Kilmer-Purcell, a soft-spoken, award-winning creative director and partner at Shepardson Stern + Kaminsky, wearing a leather bodice, 'light-up fish tits' and vinyl boots instead of [...]

NEW YORK -- Board game maker Cranium has shifted its estimated $10 million account to MDC Partners' Kirshenbaum Bond + Partners without a review. The account had been with independent [...]

When Pat Fallon terminated ecd Paul Silburn in January, he took an unusual step: He said so. In a statement characterized by some as 'harsh' and even 'brutal,' Fallon said [...]

Gerzema Steps up as U.S. President of Universal McCann NEW YORK Mary Gerzema has been named president of Universal McCann in the U.S., one of the first key appointments made [...]

The national averages closed down last week despite Friday's Department of Labor report stating unemployment rates are their lowest since 2001. Just 4.7 percent of Americans are out of work, [...]

When Sugartown co-president and ecd Fritz Westenberger, 43, jumped ship at Margeotes Fertitta + Partners in 2004, he and partner Jolie DeFeis lured one client, Bacardi's Bombay Sapphire. Now, the [...]

NEW YORK -- Israel's national airline, El Al, has charged The Ad Store with rebuilding its U.S. profile after violence and political turmoil in the Middle East dampened tourism to [...]

NEW YORK -- Michael Fanuele has left his position as global planning director of Unilever at JWT in London to become chief strategic officer at Walrus here, a start-up led [...]

The screen is small. The audience's attention span is even shorter. And the environment--as likely a quiet park bench as a rumbling subway car--is variable. Mobile marketing is riding a [...]

After ramping up its beauty and fashion expertise with five hires in 2005, Arnold in New York this week reeled in two accounts: fashion company Lee Jeans and skincare line [...]

NEW YORK -- Barry Lowenthal has resigned from his post as media director at Bartle Bogle Hegarty to run Kirshenbaum Bond + Partners' Media Kitchen, a representative of the MDC [...]

NEW YORK -- After only two months with the Ad Store here, American Business Media has again shifted its account--this time to DiMassimo in New York. The New York-based association [...]

Hurricanes, $3 gallons of gas and rising interest rates made investors nervous in 2005, but on the last trading day of the year, national stock indexes showed little change from [...]

NEW YORK -- Unicef has launched a campaign to raise awareness of the AIDS impact on children via print, outdoor and TV ads from agency Outhouse Communication. According to Unicef, [...]

NEW YORK -- Unicef has launched a campaign to raise awareness of the AIDS impact on children via print, outdoor and TV ads from agency Outhouse Communication. According to Unicef, [...]

Some exec- utives spend their careers developing an exhaustive know-ledge of things that come in boxes. They'll know everything there is to know about feminine hygiene brands, snack cakes or [...]

Who would have thought you'd need to convince anyone to take free money? Recent studies have found that only a small percentage of young employees opt to invest in 401(k) [...]

NEW YORK -- Kirshenbaum Bond + Partners has gained a lesser victory after its defeat in the review for BMW's $70 million-plus national advertising account--the agency's Dotglu interactive unit will [...]

NEW YORK -- This weekend's issue of The New York Times Magazine will feature a four-panel gatefold ad that portrays the office space being built at 7 World Trade Center [...]

NEW YORK -- Roberts & Tarlow has added a second creative director to partner with Kathleen Malone, the Omnicom Group shop's top creative since 2002. Glen Jacobs, an art director [...]

NEW YORK -- Arnold here has parted ways with the Bermuda Department of Tourism, the agency said, citing workload brought on by the $90 million Hershey's account. The tourism office [...]

NEW YORK -- After withdrawing from the review for HIP Health Plan of New York's $10 million account, ML Rogers has rejoined the process and made a final presentation last [...]

NEW YORK -- Arnold in New York has hired Lynn Power to lead its $90 million Hershey's account as senior vice president and group account director. She began work on [...]

W hether it's the plush seating and cool music that Starbucks offers with its $4 lattes, Method's sleek soap line packaged by industrial designer Karim Rashid or the all-pervasive iPod, [...]

Lugs Sends Cease-and-Desist Letter to Apple Over Spot new york Lugz footwear said last Friday that it sent a cease-and-desist letter to Apple and its agency, Omnicom's TBWA\Chiat\Day, over similarities [...]

The job market continued to reel in October following the one-two punch that was Hurricane Katrina and high fuel prices, delivering half the job growth that was expected for the [...]

NEW YORK -- Nancy Katz and Leann Leahy, two longtime senior executives at MDC Partners' Margeotes Fertitta Powell, have left the agency to lead the estimated $60 million Johnson & [...]

President Bush nominated Ben Bernanke, 51, chairman of the White House's Council of Economic Advisers, to replace Alan Greenspan when he steps down as Fed Chief on Jan. 31. Greenspan [...]

NEW YORK -- Robeez Footwear, manufacturer of soft-soled shoes for toddlers, today called for proposals from agencies to handle its first international marketing push, the budget for which 'will be [...]

NEW YORK -- Arnold pays homage to advertising with a spot for Trivial Pursuit's DVD Pop Culture Edition 2 that opens with a clip from Fallon's Citibank identity-theft campaign and [...]

NEW YORK -- Hill, Holliday, Connors, Cosmopulos here said it plans to go beyond facts and figures in its work for the Cleveland Clinic, a top-rated hospital that last week [...]

NEW YORK -- Mall fashion chain Cach? said it has selected Grey's G2 to handle its advertising account, following a review of mostly New York agencies that began in August. [...]

NEW YORK -- Equinox Fitness, a national chain of upscale gyms, has awarded its estimated $10 million account to DiNoto here, after considering at least three agencies for its advertising, [...]

NEW YORK -- If you can't pronounce it, you probably can't afford it. That's the message Grand Marnier is directing at those with expensive tastes in an ad touting its [...]

NEW YORK -- Luxury luggage manufacturer Tumi will ratchet up its international advertising after years of relying on direct marketing, word of mouth and retail locations overseas, said Susan Gianinno, [...]

NEW YORK -- Equinox Fitness, a national chain of upscale gymnasiums, is considering two New York boutiques for its estimated $10 million account, sources said. Independents DiNoto and Sugartown Creative [...]

NEW YORK -- The Port Authority of New York and New Jersey has selected Korey Kay & Partners to handle its ad ad duties for a three- to five-year term, [...]

NEW YORK -- American Business Media last week hired The Ad Store to create a campaign that communicates the changing landscape of business media to advertisers, the client said. The [...]