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Sports agents say that if they represent move that a dozen clients, some of the athletes are likely to run into trouble with the law. Several veteran agents discuss decisions involving controversial players.

Stadium revenues weigh as much as wins in big-league baseball It may be time that baseball stops talking about small markets and large markets and starts talking about making the [...]

There are 3.4 million people in metropolitan Montreal, making it the second-largest city in Canada, large enough to walk in similar statistical company with Atlanta, Detroit and Houston. Yet on [...]

On the first day that NFL teams were cleared to negotiate their own soft-drink sponsorships, the Buffalo Bills' marketing director placed a call to the region's Pepsi representative. It was [...]

Jim Kelly, Mary Levy and Fred Smerlas, Buffalo legends all, sat on the otherwise Spartan desk of the Bills' marketing chief, heads bobbing in unison. 'Marv's perfect,' said marketing VP [...]

Seated in a conference room at Xerox's Rochester office on a July morning, the director of sponsorship sales for the Buffalo Bills reviewed the embattled company's plan for saving its [...]

When sports marketing analysts survey a city to determine its appetite for luxury suites, one of the first indicators they look to is the number of large companies that call [...]

The answers to several pressing sports marketing riddles hang from the walls of Todd McFarlane's cutting-edge Tempe toy company, where headless. corpses and murderous madmen share space with plush stuffed [...]

Winston Cup owners invest millions, hope for big payoff Flanked by enough floor plans, architectural renderings and aerial photographs to stretch the length of a conference room, Rick Hendrick follows [...]

The largest provider of NASCAR merchandise reported a profit for the second quarter in a row, an indication to analysts the reorganized company is operating efficiently and a flattened souvenir [...]

Though it is too early to tell whether Al Davis will prevail in his latest court battle against the NFL, this much is sure: The case has been a drag [...]

DAYTONA -- Though the makeup of International Speedway Corp.'s board of directors changed markedly as a result of the 1999 merger with Penske Motorsports Inc, power within the company still [...]

Developing a personalized Web site with customizable user interfaces is a powerful way for companies to improve customer satisfaction and increase employee efficiency. Web personalization -- also known as the [...]

For an effective personalized portal: * Assure users that personal information will be kept confidential, and offer them the opportunity to opt out of unsolicited e-mail communications and any sale [...]

Whether a site is under construction or has been live for several years, adding a personalized portal can help with customer acquisition and retention. By defining their own interface, those [...]

DAYTONA -- When Fred Wagenhals, CEO of the nation's largest motorsports merchandise company, negotiated his first licensing deal with Dale Earnhardt seven years ago, the two discussed the matter while [...]

The managers of Bill Davis Racing knew that they were entering a risky marriage. But here was this rookie driver, Mike Borkowski, showing up at their High Point, N.C., offices [...]

DAYTONA BEACH -- Though she has spent much of the last year shepherding the final stages of tracks that International Speedway Corp. is developing near Chicago and Kansas City, Lesa [...]

Nascar marketing boss Brian France watched nine months ago as the top brass from Turner Sports laid out a maze of charts and maps, suggesting ways for stock car racing [...]

When the company that handles about half of your licensed merchandise has a problem, it's your problem. The same goes for when a Fortune 500 company wants to dump a [...]

For the past five years, NASCAR has been the darling of the sports industry, featured on the pages of blue-blood magazines such as Forbes and Fortune and hailed for its [...]

An infinite horizon lies ahead for wireless Internet services. Early adopters will have an edge to improve day-to-day business and take advantage of tomorrow's possibilities. As wireless Internet matures and [...]

The NASCAR sales video begins with a view of the warm morning sun filtering through tall pines. In a clearing, two small boys are playing. One is standing with his [...]

Major League Baseball's new Internet company recently doused a fire that threatened the team-named e-mail accounts of fans of the New York Mets, San Francisco Giants, Chicago Cubs and Anaheim [...]

This month, cable channel adds two more local shows to regional lineup ORLANDO -- When you buck a trend -- a big steamrolling, all-aboard trend -- you're either a visionary [...]

Jim Kelly's newest team targets Internet companies Jim Kelly, the former Buffalo Bills quarterback who now works on-air as a football commentator, says he has a low tolerance for risk [...]

The first time the San Francisco 49ers let a local sports psychologist test and counsel the team, they snuck him into training camp under cover of darkness, taking him up [...]

Jim Kelly, the former quarterback who now works on-air for ESPN, says he has a low tolerance for risk when it comes to his financial investments. Until recently, he kept [...]

Deion Sanders, Bruce Smith, Mark Carrier, Dana Stubblefield, Marco Coleman, LaVar Arrington and Chris Samuels. Together, those seven players will count for about $48.5 million against the Washington Redskins' salary [...]

Major League Baseball's new Internet company recently doused a fire that threatened the team-named email accounts of the more avid fans of four clubs: the San Francisco Giants, New York [...]

Can young fans help get their parents to fill seats? When the Florida Marlins let the bubbly host of their new TV show trot out to shortstop minutes before a [...]

Tom Cotter and his three partners have sold their Charlotte-based motorsports marketing company. The Cotter Group, to SFX Sports Group, a publicly traded sports and entertainment company that last week [...]

DAYTONA -- When the architect of NASCAR's marketing plan watches SportsCenter and its cable television siblings each night, he wonders when the coverage of his sport will catch up with [...]

When the architect of NASCAR's marketing plan watches 'SportsCenter' and its cable television siblings each night, he wonders when the coverage of his sport will catch up with what he [...]

When the architect of NASCAR's marketing plan watches 'SportsCenter' and its cable television siblings each night, he wonders when the coverage of his sport will catch up with what he [...]

JUST AS THE CARDINALS INSURED for lost revenue should Mark McGwire be injured, the Reds may do the same for Ken Griffey Jr. Yes, the slumping Cincinnati Reds are still [...]

CHARLOTTE -- The NBA has problems. Big problems. Aches from regularseason television ratings that sagged last year and slipped even farther this year; from seats left vacant by corporate bigwigs; [...]

To drum up interest in their events through the years, the promoters at Lowe's Motor Speedway in Charlotte have brought in circus animals and back-alley boxers, high-wire walkers and motorcycle [...]

Sports marketing kingpin International Management Group's latest acquisition target is motorsports promotions firm the Cotter Group. The Charlotte agency's core business is sponsorship promotions and public relations for corporate clients. [...]

Action Performance Cos., the world's leading producer of licensed motor sports merchandise, last week announced disappointing earnings for the second quarter in a row, even though it said sales within [...]

Dana Corp. sponsored a team on the NASCAR Craftsman Truck Series for 105 races, spanning five years, before it broke through with its first victory when driver Joe Ruttman won [...]

Whether sports properties will make the most of Internet opportunities in the next decade will be determined by decisions such as the ones made recently by Major League Baseball and [...]

When video game kingpin EA Sports launched its Michael Jordan game but tried to save on licensing fees by including only His Airness, it quickly found that game players were [...]

The president of the St. Louis Cardinals stands in the sunshine on the terrace that stretches from his spring training office, pointing as a ball clears the right-field wall and [...]

It is an off-day for the Atlanta Braves, who like most teams spend their spring in a pint-size Florida stadium that dropped from the heavens onto a plot of land [...]

UNITY: Leader says cities can show cooperative spirit It took a veto from Gov. Jeb Bush last year to prompt the municipalities that host Major League Baseball each spring to [...]

SPRINGING: Teams willing to move for better facilities There's something about new spring training facilities that makes clubs swoon. In 1988, the New York Mets were leaving the St. Louis [...]

VIERA -- The Florida Marlins' spring home no longer can be considered state of the art. Built in 1994, it lacks the breezy, picturesque architecture of the Atlanta Braves' complex [...]

VIERA -- 'Gum on Lot C entrance sign.' This is the notation that greets Andy Dunn this morning as he scans the walkthrough report that has landed on his desk, [...]

OSCEOLA COUNTY -- It is an off-day for the Atlanta Braves, who like most teams spend their spring in a pint-size Florida stadium that dropped from the heavens onto a [...]