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To address the lack of physical activity opportunities in their rural community, a non-profit coali-tion formed to address health disparities. This evaluation investigated the coalition’s effectiveness in movingtoward sustainable physical activity programming for all community members. Participants engaged insemi-structured interviews or focus groups, and observations and informal conversations were conductedat approximately 30 meetings (e.g., town hall), programs (e.g., funding agency meetings), and events(e.g., two fundraising galas). A commitment to partnerships, the diversity of coalition member’s expertise,a focus on equity, and the recognition that a healthy community is economically attractive positioned thecoalition for success.