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Start Over "Attitude change -- Analysis" Publisher american marketing association
2 results on '"Attitude change -- Analysis"'

1. An Experimental Investigation of Attitude Change and Choice of a New Brand.

Author

Ginter, James L.

Subjects
CONSUMER attitude research, BRAND choice, ADVERTISING & psychology, CONSUMER preferences, MARKETING of new products, BRAND mobility, CONSUMPTION (Economics) & psychology, BRAND evaluation, BRANDING (Marketing), ATTITUDE change (Psychology), PSYCHOLOGY
Abstract

This study investigates the relationships among attitude change, advertising exposure, and choice of a new brand on an individual basis. Results indicate that although attitudes change both before and after choice of the new brand, the post-choice attitude change is greater in magnitude and correlated more highly with choice. [ABSTRACT FROM AUTHOR]

Published
1974
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2. A Laboratory Experiment of Individual Attitude Response to Advertising Exposure.

Author

Winter, Frederick W.

Subjects
EFFECTIVE frequency of advertising, BRAND mobility, CONSUMER preferences, BRAND choice, PRODUCT acceptance, ADVERTISING effectiveness, CONSUMER behavior, BRAND name products, CONSUMER attitude research, MARKETING & psychology, PSYCHOLOGY
Abstract

This study investigates the influence of advertising exposure on individual brand attitude change. Results indicate that past exposures, brand familiarity, and prior attitude ore significantly related to attitudinal response. [ABSTRACT FROM AUTHOR]

Published
1973
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