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Start Over Author "Ming-Tse Hung" Publisher american marketing association
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1. Retailing, Services and Entertainment: Consumers' Exercise and Diet in the Time of COVID-19: A MOA Perspective.

Author

Shuling Liao and Ming-Tse Hung

Subjects
COVID-19, EXERCISE, HEALTH behavior, FOOD habits, METACOGNITION
Abstract

The article focuses on understanding the impact of COVID-19 on exercise and diet habits, particularly regarding the motivation, opportunities, and abilities for fitness activities. The study examines how these factors influence exercise choices, including types of exercises and dietary patterns, during the pandemic, highlighting the role of intrinsic motivation, metacognition, and environmental access in shaping individuals' decisions.

Published
2023

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