Search

Your search keyword '"Navarro FH"' showing total 1 results
Start Over Author "Navarro FH" Publisher american marketing association

Refine your results

1 results on '"Navarro FH"'

1. Has the Web really empowered health care consumers? The truth is customers may not have changed as much as we think.

Author

Wilkins ST and Navarro FH

Subjects
Adult, Health Behavior, Health Education, Humans, Patient Acceptance of Health Care psychology, United States, Attitude to Health, Community Participation trends, Internet statistics & numerical data, Marketing of Health Services, Models, Psychological
Abstract

The experts tell us that fueled by unprecedented access to health information online, today's new health care consumer will revolutionize the way health care services are organized and delivered. An examination of consumers from a health value-graphic perspective, however, casts some doubt on these predictions. Patterns emerging online are simply making us more aware of existing consumer segments that have always been actively involved in their own health.

Published
2001

Catalog

Books, media, physical & digital resources
See catalog results