Author: "Smart, Denise A." / Publisher: american marketing association - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Smart, Denise A." Publisher american marketing association

Author: Zinkhan, George M. and Smart, Denise T.
Subjects: ADVERTISING management, NONFICTION
Abstract: The article reviews the book "Advertising Management and the Business Publishing Industry: Marketing Notes and Cases," by Albert N. Greco.
Published: 1993

Author: Smart, Denise T., Conant, Jeffrey S., and Kelley, Craig A.
Subjects: MARKETING, EDUCATORS
Abstract: Focuses on the challenges meet by marketing educators. Efficacy of teachers in marketing education; Description on the personal changes for instructors related to instructional styles in class; Emphasis on the skills and motivation involve in the process of discipline and responsibility to students.
Published: 1998

Author: Zinkhan, George M. and Smart, Denise T.
Subjects: NONFICTION, COMMERCE
Abstract: The article reviews the book "When Business East Meets Business West: The Guide to Practice and Protocol in the Pacific Rim," by Christopher Engholm.
Published: 1993
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Author: Smart, Denise T.
Subjects: FIRST person narrative, INTERNSHIP programs, STUDENTS, LEARNING, ADVERTISING
Abstract: The article discusses the experiences of the author on her summer internship with McCann-Erickson/New York. The impact of the internship on the learning of her students is addressed. The author reveals that the Visiting Professor Program of the Advertising Educational Foundation was the sponsor of her internship. Moreover, her appreciation towards the advertising process is also tackled.
Published: 1990

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