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Your search keyword '"Harita S Shah"' showing total 2 results
Start Over Author "Harita S Shah" Publisher american public health association
2 results on '"Harita S Shah"'

1. A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants

Author

Harita S. Shah, Alejandra Flores Miller, Cui Yang, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, Katherine H. Phillips, Pedro Palomino, and Kathleen R. Page

Subjects
Public Health, Environmental and Occupational Health
Abstract

To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they are paired with community services that simultaneously address structural barriers to care. (Am J Public Health. 2023;113(3):263–266. https://doi.org/10.2105/10.2105/AJPH.2022.307191 )

Published
2023
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2. A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants.

Author

Shah HS, Miller AF, Yang C, Grieb SM, Lipke M, Bigelow BF, Phillips KH, Palomino P, and Page KR

Subjects
Humans, Social Marketing, COVID-19 Testing, Hispanic or Latino, COVID-19, Emigrants and Immigrants
Abstract

To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they are paired with community services that simultaneously address structural barriers to care. ( Am J Public Health . 2023;113(3):263-266. https://doi.org/10.2105/10.2105/AJPH.2022.307191).

Published
2023
Full Text
View/download PDF

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