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The following paper analyses the speech that Esperanza Aguirre pronounced on June 13, 2015 in the Madrid City Council. This speech is very relevant because it anticipates the arguments that the Partido Popular will use in other elections. The goals are to understand Aguirre's narration about the latest municipal elections of Madrid and study her arguments. To this end, I have followed the works of Perelman, van Dijk and Lakoff, among others, in order to achieve an appropiate theoretical framework. Finally, the analysis shows how Aguirre presents herself as the legitimate winner of the elections and how Manuela Carmena is discredited for that position because of her relationship with Podemos, who don't accept the 1978 consensus. [ABSTRACT FROM AUTHOR]

In this paper we analyze, as an example of oral political discourse, the songs of two main Spanish politics parties, during the general 2008 elections. As other texts of political discourse (such as speech, interviews, meetings, posters, advertisings, etc.), these songs that accompanied the electoral propaganda are part of a public and ideological discourse aimed at the election of a candidate (perlocutive object). The elector voting for the candidate must believe that he is the best option available. Thus, the candidate's discourse is directed so the elector knows that the candidate and his party are the best options (legitimation), while it presents the opposing candidate as the worst one (delegitimation). The results of the analysis show that these strategies, quite typical in political discourse, have some new elements such as their resemblance to commercial advertising, i.e. the testimonials by famous people. Even if the political songs are a traditional genre with conventional communicative aims (propaganda and persuasion), they display some typical features in contemporary and postmodern communication: colloquiality, informality, "carnivalization", syncretism and hibridation. [ABSTRACT FROM AUTHOR]