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Objective: the article analyzes the discursive practices related to maternity and maternal body work that circulate among military firefighters, through the cultural construction of the hero firefighter that affects simultaneously the construction of military women as ideal mothers and firefighters. Theoretical framework: to do so, we used studies on maternal body work and gender in military organizations. Method: we conducted semi-structured interviews with mothers and pregnant military firefighters, and data were analyzed using the Foucauldian discourse analysis (FDA). Results: the hero establishes conflicts between motherhood and work that reduce the status of women firefighters in the organization. To deal with these conflicts and contradictions, women firefighters engage in maternal body work, seeking to reconcile the demands of work and motherhood. Conclusion: the results of the article show that building the hero firefighter’s imaginary represents an unwritten social norm, which establishes power relations that downgrade and push away simultaneously the maternal bodies from the possibility of being considered heroic and ideal bodies for the military firefighter work.

A teoria queer desenvolveu-se incialmente na década de noventa, nas ciências sociais e humanas, principalmente nos estudos literários e linguísticos, sendo posteriormente incorporada aos estudos organizacionais. Entretanto, apesar de sua aplicação aos estudos organizacionais, ainda existe uma lacuna acerca do debate sobre seus conceitos e significados. Por isso, este artigo objetiva aprofundar e revisar o debate sobre os aspectos desenvolvidos por essa teoria, focando-se nos conceitos relacionados à produção identitária e subjetiva. Para cumprir este intento, as ideias queer sobre identidade, sujeito, performatividade, performance e identificação são apresentadas e debatidas. Defende-se que a teoria queer é um verbo (ação) ao invés de um substantivo (identidade) e a aplicação de seus conceitos não se restringe somente aos estudos sobre gênero, sexualidade e minorias. Por fim, discute-se a expansão da utilização dos conceitos queer no estudo de outras formas hegemônicas de categorias identitárias presentes no mundo corporativo.

This article seeks to understand the construction of racial identity in the Brazilian social context and its intersections with social class, aiming to analyze the occurrence of race resignification in this intersectional process, a process called the classification of race herein. Considering that business students will be leaders involved with the elaboration of organizational policies, this article seeks to contribute to the development of racial diversity policies in the field. Interviews were thus held with undergraduate students of management in a Brazilian university. The interviews occurred in focus groups, and data analysis was performed by means of discourse analysis from a postcolonial identity perspective, which allowed us to conclude that the boundaries between race and class are quite tenuous, to the point that racial aspects are reduced to merely involving social class. At the same time, social class acts as a form of whitening. The reduction of race to social class is a strategy of denying race as a social marker that produces inequalities and denying the existence of structural racism in the Brazilian society, thus bearing the myth that Brazil is a racial democracy.

The purpose of this article is to identify and analyze social representations of femininity and masculinity, asreported by women business executives in Brazil. For that, the research resorted to semi-structured interviews of sixty-four executives from seven Brazilian cities. As a technique for data analysis, this research utilized the theoretical and conceptual basis of French discourse analysis. When gender issues become related to the specific qualities of being a woman and a business executive – or to the interfaces that gender may establish with an individual’s work – contradictions may emerge from the construction of a particular thematic. Also, positive and negative aspects of being a female executive exist, namely: (a) representations of an executive; (b) feminine competency and incompetency; (c) dilemmas regarding sensitivity; (d) conflicts involving seduction power; (e) omissions, prejudice and violence suffered by women at work; and (f) motherhood.

Critical Management Studies have distinct epistemological bases. However, is there something in common that could the study field status? Some authors suggest that the quest for emancipation is be a common feature in currents of thought that are part of the Critical Management Studies. Thus, this article questions whether emancipation is really a characteristic feature of the poststructuralist movement, focusing mainly on the possible differences between post-structuralism and Critical Theory as regards this topic, as well as analyzing possible distinctions between poststructuralist authors related to subjectivity and emancipation. Therefore, we performed a bibliographical research of studies that discuss the main characteristics of Critical Management Studies. Poststructuralism clearly attempts to break with the subject’s agency vs. structure dichotomy; where a completely autonomous subject (individual subject) is at one pole, and another socially determined subject determined (collective subject) is at the other. Emancipation seems to be not merely a common feature in Critical Studies, but also a nodal point. In this sense, emancipations only exist in the plural, because there are conceptual differences between and within the approaches to Critical Management Studies which have direct implications on the concepts of universality, subjectivity and emancipation, as well as on their forms of political action.

This paper aims to examine the everyday management of traveling circuses in Brazil by looking for the practices and strategies that allow them to survive over time. To this end, it relies on theories about the management of everyday life developed by De Certeau. The discourses of individuals working at small, medium and large circuses is analysed to reveal their routine strategies and tactics. This analysis reveals the complexities and contradictions involved in the management of such organizations, while debating the strategies and tactics developed within them, as well as the everyday process of creation-invention. Circuses are practiced organizations like any other and, as such, they are part of the local social-historical reality, reconstructing themselves every day.

The goal of this paper is to present an analytical perspective of strategy as social practice in organizations by thearticulation of proposals by Foucault, Certeau and Moscovici on social dynamics. To accomplish its intents itdiscusses the convergences and divergences between social dynamics in Foucault (1972, 1999, 2003a, 2003b),knowledge, power and subjectivities from Moscovici (1961), and Social Representation Theory (SRT) asarticulated with the concept of everyday strategies and tactics by Certeau (1990). The paper presents the microand macro delineations in investigations involving strategy-making practices in organizations over time. Thestudies of strategy as social practices are focused only on the micro-social level of CEO practices inorganizations and don’t consider the involvement of these practices at the macro-social level. Thus, this paperaims at acknowledging the roles played by experimentation and by the researcher’s theoretical position, but alsoat offering the actors an opportunity to present the micro and macro aspects that involve their strategy practicesin a given organization. This way, a dynamic reference is obtained that allows for the comparison of empiricaldata in the analysis of strategy as a social practice.

The aim of this article is to understand the relationship between the meanings of social practices and strategy creation used by the produce merchants in Vila Rubim, Vitória, ES, from 1970 to the present time. To provide empirical evidence of the conceptual framework that was developed, we conducted a case study. The data gathered from the documents and interviews were treated using discourse analysis, and those obtained from observations were treated using content analysis. The possibility and the act of approaching the neighboring merchant’s customer is the link that joins the homonymous strategy and tactic, but the process in each of them has different implications (strengthening or transgressing the established order) and develops in different and dynamic ways. Thus, the denomination of strategies and practices is dynamic, relational and temporary because the focus is on the process that permeates each strategy and its articulations in the practices and meanings in each flow. In their socio-historic process, the produce merchants in the VR Market articulate various flows. Among them, the empirical investigation identified fourteen flows, nine as strategies and five as tactics, according to the social references assumed in the analysis.

The sociohistorical time called postmodernity has destroyed previously established social boundaries (Bauman, 2001). A crisis of masculinity also prevails in this context, provoking a questioning of masculinity, as well as of the predominance of older male cultural models in organizational arenas (Amaral, 2005; Brooks, 2010; Robinson, 2000). Using a cultural approach (Connell, 2004; Prasad, 2012) this article aims to analyze how the changes in masculinity have affected the male division of labor in the mining and steel sector. An important aspect is that most of the work on gender is dedicated to studying femininity as something inherent to women, while another is studying the phenomenon of masculinity in the workplace. This field research was a qualitative one that collected data through semi-structured interviews. Changes were observed to have occurred in relation to the division of labor between men and women, however, these changes occur more rapidly in private life than in the workplace. Masculinity has the function of organizing work. An inability to perform work activities related to command and conceptualization is attributed to women and effeminate homosexual and heterosexual men.