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Video is steadily gaining popularity as a valuable design tool for visually demonstrating soft skills in eLearning courses. But people tend to shy away from them because of misconceptions of high productions costs or the draw on resources. This article provides five tips on when to use video, how to maximize its effectiveness, and how to keep costs reasonable. The article focuses more specifically on using video for behavioral modeling of soft skills, keeping video length short and sweet, generating interactivity with video, considerations for resources and budget, and notes on self-production.