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Gambling has frequently been blamed for contributing to a range of social and economic problems for players and their families. The introduction of gaming machines (more commonly referred to as "poker machines " or "pokies ") to clubs and hotels in Queensland in 1992 attracted such criticism. This paper presents data from a survey conducted in Brisbane in May 1994, funded by the Department of Family Services and Aboriginal and Islander Affairs, which seeks to assess the characteristics of gaming machine players and to evaluate the extent to which players and their families seem disproportionately likely to experience social and economic difficulties. The survey led to a number of noteworthy findings, many of which challenge conventional stereotypes concerning the characteristics of players and the consequences of their playing. Firstly, men, the young and those in employment are disproportionately likely to be players. Secondly, playing is spread evenly across different occupations and levels of educational achievement. Thirdly, most players appear not to play very often or spend very large amounts of money. Fourthly, while there is evidence that money' is being diverted from necessities to machine gaming, there is virtually no evidence of an association between machine playing and economic hardship. [ABSTRACT FROM AUTHOR]