1. Prada Family Has a Plan in Place to Avoid Succession Drama.
- Author
-
Ebhardt, Tommaso
- Subjects
MARKETING ,CHIEF marketing officers ,CREATIVE directors ,BUSINESS revenue ,FAMILY-owned business enterprises ,FAMILY business succession ,SUCCESSION planning ,LUXURIES - Abstract
The Prada family, led by Miuccia Prada and Patrizio Bertelli, is taking steps to secure the future of Prada SpA by planning for succession. Their eldest son, Lorenzo Bertelli, is being groomed to take over key ownership stakes and operational roles within the company. This move is crucial in the competitive world of luxury brands dominated by multi-brand giants like LVMH and Kering SA. The family's proactive approach to succession contrasts with the common taboo around such discussions in Italian business families, reflecting their commitment to preserving the unique identity of Prada. [Extracted from the article]
- Published
- 2024