Search

The article focuses on buns and rolls see growth as bakers look forward to ongoing innovations in the coming year. Topics inlcude the gluten-free market in the U.S. has done well for the surging at least five to seven years ahead of even developed countries in Western Europe, the terms of formulations being tricky to match the qualities of buns and rolls that contain ingredients, and the COVID-19 environment has been the consumer has gone back to basics.

Part III. Focuses on the pros and cons of Internet marketing of architectural services and the issue of finding and training qualified marketing staff. Strengths and weaknesses of marketing education offered to the younger generation of architects; Online architectural service information resources; Web site design tips for architects. INSET: Web hints for architects, by Guy Esberg..

The article profiles Claudia Winkler, the 2018 Casino Marketing & Technology Lifetime Achievement Award winner. Topics mentioned include the role of Winkler in the way casinos become a data-driven, marketing-centric business, her marketing jobs at various companies, such as Comstock Casino, Boyd Gaming, and lady Luck, and the way she learns about computers and databases at PRC Realty Systems Inc.

The article discusses the means for casinos to address the shifting world of social media for marketing. These include the need to understand the strategy for the operation and make logical connection to one's marketing and social strategy, development of relationships with influencers in the market, and the importance for marketers to define their brand personas in developing content that is worth sharing by customers.

The article announces several career developments including David Clark as the new vice president of operations at the IQinVision Inc., the appointment of Lisa Cole as director of marketing of the PSA Security Network Inc., and Gary Green as director of sales of SightLogix Inc.

The article announces several career developments including Frank Jacovino as corporate engineering vice president of Vicon Industries Inc., the appointment of George Tavares as sales director of Sight-Logix, and Marcos De La Cruz as regional sales manager of Fluidmesh Networks Inc.

Reports on the result of a survey on the expectations of marketing personnel in going after the commercial-institutional (C-I) business of the wholesalers. Prevalence of the complaints about the C-I market; Percentage of the business coming from C-I construction and renovation; Frequency of the putting programs in place to capture after-market service sales. INSET: Profiles in Excellence.

The article focuses on the marketing professional services for the land surveyors. Topics discussed include the need and consideration for marketing such as change in the market, opportunity for key people and ways to avoid stagnation; factors needed for company growth such as obtainable objectives, sustained market effort and offering of new services; and a comparison of licensed and non-licensed surveyor.

The article offers New Year's resolutions for 2010 that can be useful for people in the business industry. It suggests that all workers should be glad with their job and learn to appreciate it as some of the working people wish that they were in their position. It says that employees in the marketing industry should help in developing a 2010 marketing plan for their company. It adds that workers in the selling industry must be the very best salespeople as they can possibly be.

Provides information on sensory tests used in evaluating new food or beverage products. Role of marketing personnel and brand managers in determining the preferences of consumers; Recommendations on using an independent consultant; Guidelines for sensory evaluation tests.

The article discusses the means for marketers to better connect with their customers and gain their loyalty. These include remodeling how marketers use data to determine their reinvestment in customers, looking at clusters of customer behaviors, like their passion of participation in a game, and focusing on one's goal to have a sustained and sustainable relationship with customers.

The article discusses the pros and cons of the in-house hiring of marketing professionals and outsourcing of marketing function to an agency. Topics include in-house professional's understanding of the company's processes and value propositions, agencies with expertise in graphic and web design and search engine optimization (SEO), and under-performance and inadequate customer support by agencies.

The article announces that marketing veteran Garrett Harley has dropped his services for the computer software company Oracle and has joined multinational computer technology company Aconex.

El presenta artículo opiniones del autor sobre el concepto de miedo a mejores opciones (FOBO) que afrontan las personas en la comercialización sector estos días como se temían de cambio.

The article provides tips for contractors on setting up a client relations program. It suggests the use of marketing staff to implement the program, development of a list of questions that are both project- and staff-related and determination of intervals for surveying clients.

The author discusses the significant role of marketers in the business development and growth of the heating, ventilation and air conditioning (HVAC) supply chain, focusing on the importance of repetition and relationship for successful HVAC marketing. She offers tips on how marketers look for potential clients, the importance of building relationships with clients and the value of contacts, and preparations for meetings and appointments.

The article presents the author's insights on the lessons he learned from a travel company owned by Bruce after he was hired for marketing position. Topics discussed include his job of creating different types of emails and developing sales sheets, the sale of the company to an Internet travel firm, and the failure of security companies on having procedures in relation to lead.

The article offers the author's insights on the marketing strategies for heating, ventilation, and air conditioning (HVAC) business. Topics include the use of social media such as Facebook, LinkedIn, or Twitter in marketing, hiring additional staff that will work on marketing tasks, and conducting employees training for focusing on marketing and advertising.

In this article, the author discusses the ways for the marketing professionals to market their expectations for the profitable operation of a casino. According to him, effective communication is essential between the slot professionals' and marketing departments to make their vision a reality. He says that slot personnel's decision to market a particular project on their own, will bring no result as the customers view might be different from theirs.

The article focuses on the marketing practices which aims to adapt a new Internet marketing model that reduces the digital distance to the consumer. It states that consumers prefers on a service that delivers at the exact time and place without the distraction and diversion oh having to leave in the original website. It mentions that marketers must need to deliver the products and services in an engaging and entertaining manner.

The article offers the author's insights regarding the significance of the marketing strategy of airline company Southwest Airlines Co. to casino marketers. The author says that the offerings of Southwest Airlines including the Rapid Rewards program, free drink tickets, and A-List privileges are focused on the needs and wants of customers. He also states that Southwest Airlines gave him an offer that improves his flight experience, which casinos should also think of.

The article reports on the Society for Marketing Professional Services' (SMPS) launch of the SMPS University Leadership Advancement Program, in collaboration with the University of Maryland (UMD). The course is aimed at mid-level marketing executives who want to earn titles in the so-called C Suite, such as chief marketing officer. The course provides 25 continuing-education credits from both SMPS and the American Institute of Architects.

The author discusses marketing strategies to be made in the engineering industry for 2011. According to him, he sees a distinct sign of a market recovery for the year. He says that marketing professionals as preparing to emerge into a different market. He says that product manufacturers and technoloy, equipment and service providers in the industry will focus on targeting the entire construction team. He also mentions the marketing strategy for the "ENR" journal.

The article reports on a series of dealer meetings held by Coleman Heating and Air Conditioning and U.S. Air Conditioning Distributors Inc. in Arizona in mid-December 2007. Select dealers, sales and marketing representative were invited to participate in residential and light-commercial product workshops, marketing and advertising sessions, dealer program overviews and incentive-trip informational sessions.

The article announces the appointment of Jane Pahl as marketing coordinator for Pahl Architecture.

This article reports on the search for communications, public relations and marketing professionals by the National Paint and Coatings Association for its new Communications Committee in Washington. The committee is designed to provide guidance for the development of a new outreach program along with the organization's advocacy efforts.

Reports development on the promotions of several marketing personnel as of November 2002. Appointments to Dupont Co. Chairman Charles Holliday Jr. by U.S. President George W. Bush; Joint venture of Paul Mills in the Protech Chemicals Ltd.; Promotion of Maxi-Blast Inc. president Michael Golubski.

Reports development on employees and industry in the U.S. as of April 2002. Expansion plan of Multivac, a manufacturer of packaging solutions in Kansas City; Acquisition of Marconi Data Systems Inc. by Danaher Corp.; Promotions of senior vive president Amelia A. Hunt of Paris-based Schneider Electric.

Reports the appointment of Dorene Maniccia as manager of Market Segment development by the Watt Stopper in Santa Clara, California.

Provides the names of the marketing representatives of Halozone Technologies, Dunham-Bush, Permatron Corporation, and other companies.