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Alexander Group's 2024 study polled 215+ marketing executives on strategy, organization, talent and demand generation. CHICAGO -- Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, announced [...]

This global survey, 'The Marketing Spend Strategy,' reveals how marketing leaders in the U.S., Canada and Europe are strategically adapting to the economy with marketing programs, AI, and automation SAN [...]

Almost Half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment STAMFORD, Conn. -- Only 52% of CMOs and other senior marketing leaders said they [...]

* Nearly 70% believe creative will become more important in the next year * More than 36% believe they are under investing in creative talent * 30% recently moved work [...]

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON -- Matter Communications -- a Brand Elevation Agency that integrates PR, [...]

NEW YORK & TEL AVIV, Israel -- While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is [...]

International study finds marketing execs prioritize social and video content and nearly 30% publish content daily SAN FRANCISCO -- 10Fold, a leading integrated communications agency, today announced the availability of [...]

* The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) [...]

94% of brands rated their customer engagement practices as excellent or good NEW YORK -- Braze(Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands [...]

New Ways of Thinking and Operating are Required for Brands to Evolve into Differentiated Leaders NEW YORK & BANGALORE, India -- Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a [...]

Persado's 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes [...]

10Fold Communications' CMO Report shows that only twenty-five percent of marketing leaders negotiated reduced KPIs and expectations for marketing results remain high SAN FRANCISCO -- 10Fold, a leading B2B tech [...]

LOS ANGELES -- According to a recent Korn Ferry (NYSE: KFY) survey of C-suite executives in companies across the globe, there is a shortfall issue, with 77 percent of respondents [...]

Chris Benham joins SurveyGizmo to raise the visibility of its award-winning survey software BOULDER, Colo. -- SurveyGizmo, the leading provider of smarter, faster, and affordable survey and insights software, announced [...]

KEARNEY, Neb. -- SCORR Marketing, a global health science marketing and communications firm, has released its sixth annual survey on marketing trends in the health sciences industry. This report will [...]

SARATOGA SPRINGS, N.Y. -- Brandsight, a provider of next-generation corporate domain management solutions, recently completed its Second Annual Domain Management Survey to measure how domain name professionals are spending their [...]

Better Organizational Alignment -- Not More Budget -- Top Reason Marketers Say They Would be More Effective LOS ANGELES -- A new Pulse Survey of Chief Marketing Officers (CMOs) by [...]

KEARNEY, Neb. -- SCORR Marketing, a global health science marketing and communications firm, recently completed its fifth annual survey on marketing trends in the health sciences industry. This report provides [...]

Findings stem from survey of 100+ marketing professionals in PAN Communications annual report BOSTON -- The ability to transform content and impact customers continues to be a difficult challenge for [...]

--Price competition keeps retailers grounded-- CHICAGO -- Steadily climbing consumer confidence and retail sales growth have U.S. retailers feeling optimistic ahead of this holiday season. Respondents of BDO USA's 11th [...]

Key findings from Forrester's and Heidrick & Struggles' Global Survey of Evolving CMOs * 51% of leaders interviewed feel that organization structure hinders results * 45% believe that building C-suite [...]

97% say building a strong brand is important; 89% say content marketing is most effective approach, and 78% plan to increase spending on content marketing BOSTON -- A new survey [...]

J. Johnson Executive Search Survey Explores Marketing Department Staffing and Trends BOSTON -- Law firm Chief Marketing Officers (CMOs) at the Am Law 200 - law firms in the second [...]

BankAmeriDeals/CMO Club Poll Reveals Revenue Lift and Satisfaction Among CMOs for Card-linked Marketing CHARLOTTE, N.C. -- Card-linked marketing programs - like BankAmeriDeals[R], an online and mobile cash back deals program [...]

Survey finds effective use of social media key to overcoming tightening budgets DENVER -- Colorado marketing and communications executives, challenged by tightening budgets, plan to lean heavily on social media [...]

NEW YORK -- Senior sales and marketing executives of large U.S. pharmaceutical companies - with corporate revenues in excess of $1 billion in revenue - plan to sharpen their focus [...]

New study identifies opportunities for drug companies to offer higher compensation for market access executives RESEARCH TRIANGLE PARK, N.C. -- US managed markets directors typically earn between $150,000 and $200,000, [...]

-- Growing Social and Mobile Investment Creates Data Management Challenge -- CHICAGO -- After being little more than a blip on the radar in 2007, social media is now essential [...]

Struggle for Ownership of Social Media Impeding Integration of Marketing and Public Relations Departments According to Recent Makovsky Survey NEW YORK -- Chief Communications Officers (CCOs) and Chief Marketing Officers [...]

Retailers experiment with mobile; social media marketing continues to gain CHICAGO -- Despite the aggressive holiday advertisements consumers have already seen this year, chief marketing officers at leading U.S. retailers [...]

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/0f1e54/manager_redefined) has announced the addition of John Wiley and Sons Ltd's new book 'Manager Redefined: The Competitive Advantage in the Middle of Your Organization' to [...]

Social Networking (led by Facebook) Jumps in Priority; Broadcast and Online Media See Greater Investment CHICAGO -- According to BDO USA, LLP, one of the nation's leading accounting and consulting [...]

Argyle Executive Forum and Aprimo Joint Survey Shows Pressure to Demonstrate ROI is Vital in Today's Economic Climate INDIANAPOLIS -- Aprimo([R]) Inc., a global leader in on-demand integrated marketing software [...]

- Technology, Energy, Biotech and Healthcare Industries to Lead IPO Activity - CHICAGO -- According to a new study by BDO, one of the nation's leading accounting and consulting organizations, [...]

Poll Confirms Customers Reluctant to Provide Social Media Information SANTA CLARA, Calif. -- A recently released study of Internet users supports the concept of building profiles of prospective customers progressively [...]

Expansion Builds on 10-Year Track Record of Technology Leadership in India; Results of CMO Survey Conducted by Sapient and IMA India Released at Industry Roundtable NEW DELHI -- Sapient (NASDAQ: [...]

Some CMOs Lose Power as New Executive Roles Emerge FRAMINGHAM, Mass. -- The IDC CMO Advisory Practice projects that IT vendor marketing budgets will decline by 8.3% for the full [...]

New Study Commissioned by Goodmail Finds Email Marketers Using Certification Employ More Sophisticated Tactics; Drive More Conversions and Revenue PARK CITY, Utah -- Marketers using email certification solutions like CertifiedEmail [...]

MENG Members See Opportunity for Growth in Web 2.0 Practices; Most Marketers Still on Learning Curve OLD SAYBROOK, Conn. -- Despite the fact that many marketers feel like they are [...]

MENG Members Participate in ExecuNet and Salary.com[TM] Surveys on Job Satisfaction, Executive Compensation and Employment Market Outlook. OLD SAYBROOK, Conn. -- The Marketing Executives Networking Group (MENG), the premier organization [...]

EventView 2008 report reveals trends in procurement, experience marketing, budget and more from the viewpoint of senior sales and marketing executives AUBURN HILLS, Mich. & DALLAS -- The largest and [...]

NEW YORK -- Almost 17 percent of senior marketers say their organizations have bought advertising in return for a news story, according to the results of the fifth annual PRWeek/Manning [...]

NEW YORK -- Despite its rapidly growing popularity with consumers, only 12 percent of senior marketers say that consumer generated media (CGM) - a genre that includes activities like online [...]

J.H. Cohn Survey Pinpoints Private Equity Challenges; Risk to Stakeholders High ROSELAND, N.J. -- As merger and acquisition (M&A) activity continues at record levels, more than one-third (35 percent) of [...]

AUBURN HILLS, Mich. & DALLAS -- The fragmentation of traditional media combined with growing consumer cynicism towards marketing messages means marketers must identify new means of reaching customers. A majority [...]

NEW YORK -- Almost 50 percent (48.9%) of senior marketing executives reported paying for an editorial or broadcast placement - and almost half of those who haven't said they would, [...]

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c34696) has announced the addition of Agency Rate Card Survey to their offering. What is the average daily charge out rates for different roles [...]