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The article discusses on importance of content strategy in effective communication in social media. According to Matt Herzberger from the Florida International University, content should be developed in a way that reveal to the audience in the way they want to communicate. It informs that Kate Johnson from the University of Denver, has developed a web content strategy toolkit located at www. du.edu/marcomm/highedweb that offers information on redesigning of a website by focusing on content.

The article discusses the importance of faculty involvement in a branding effort for an educational institution in the U.S. It notes the factors to consider in involving faculty members in an institution's branding strategies including college relations, service commitment, and faculty support. It also offers suggestions on how to bring the faculty into the branding and repositioning effort which include engagement, transparency, and identity development.

The article reports on the significance of blogs to colleges in the U.S. Mallory Wood of Saint Michael's College claims that blogs give students a way to learn more about instructors and figure out if a school is a good match for them. The faculty-staff blog at Community College of Aurora (CAA) starts as a way to increase CAA's online presence and indirectly market the college. Ethan Ruzzano of CAA believes that a blog is a great way to showcase certain programs to benefit the institution.

The article focuses on the implications regarding the use of social media such as Facebook and Twitter in higher education along with social media campaign. It states that although people use these kind of media for photo- and media-sharing purposes, messaging and research are still the keys for successful communications. It says that various universities already launched social media efforts to share pieces of news with bigger audience and to develop and accomplish some metrics that are needed.

The article focuses on the expanded career services offered by alumni associations of universities and colleges to their graduates. It mentions that alumni started calling their alma maters for job help after recession hit nearly every business and industry. John Hill of Michigan State University Alumni Association says that they are seeing jobs in advanced manufacturing, technology sectors, healthcare and biosciences and aligning their graduates to those areas to help them out.

The article discusses the consideration of online communications strategy in educational institutions in the U.S. According to the editor of the Columbia College Today magazine, Alex Sachare, people in the minority liked the concept of saving money and trees and states that they are happy to read online magazines. In addition, many magazines work with social networking sites such as Facebook in order to promote the print magazine's features that cannot wait for a bimonthly date with printer.

The article focuses on the reputation management of universities and colleges in the online world. It notes several incidents from various universities and colleges which demonstrate the need for schools to establish policies and strategies to counter negative posts online against the institution. Moreover, it also mentions that online monitoring, creation of privacy settings and regular posting of school officials are important in the reputation management of universities and colleges.

The article offers information about the alumni associations wherein they are joining the fundraising flock as the campaigns grow in range and length. It is suggested that campaigns need major donors. Alumni associations and fundraising offices should collaborate with each other before and during the campaigns. However, it is said that there are still people in advancement who thinks that alumni and development offices should never go with each other.

The article discusses the prevention of staff burnout as an important factor for the success of an educational institution's capital campaign. Graham-Pelton Consulting Vice President Elizabeth Zeigler explains the repetitive nature of fundraising. Several factors that lead fundraising professionals to lose their enthusiasm during or just after a prolonged campaign include lack of resources or communication with institution leaders.

The article discusses the recruitment of alumni volunteers for prominent roles in the U.S. Recruiting the best alumni volunteers is almost never as simple as it sounds. As people get busier, they sometimes commit to things they could not follow through on. It is no wonder alumni directors pay particular attention to finding the perfect people to fill their most important volunteer positions.

The article reports that the Oak Hammock retirement community in Gainesville, Florida has brought a new perspective in the development of educational communities for the retirees of universities and colleges. Oak Hammock opened as an integrated part of the University of Florida and offered campus privileges for its residents including alumni, retired faculty and staff and parents of alumni.

The article provides information regarding school and students communication. Some school officials claimed that spending time on campus among students is the best way to keep students connected. Harvard University communication manager Michael Rutter said that time and space is the best challenge for campus communication. Electronic mail system is an effective way discovered by campus communication officers to communicate with students.

The article examines the problem of hacking and laptop theft in campuses in the United States. The scope of the problem is determined. Steps that advancement officers can take to ensure security are discussed. The issue that students with their laptop and desktop computer are a security threat to networks is explored. Ways to bar spam are discussed.

The article discusses how campuses rebound and rebuild after the destruction caused by Hurricane Katrina in New Orleans, Louisiana. Campus leaders face the challenge and task of rebuilding universities in the Gulf Coast. Emergency Web site were created whose top priorities were restoring communication and issuing progress alerts.

Discusses strategies that advancement professionals at universities should consider for managing problematic and frustrated volunteers. Use of gentle persuasion and creative restructuring; Blur between the roles of advancement professionals and volunteers; Need for advancement officers to keep volunteers well-informed about the staff members' decisions and decision-making process; Ways advancement professionals should deal with volunteers' public outburst and inadvertently inappropriate behavior.

Discusses strategies for increasing charitable giving by faculty and staff. Importance of giving employees flexibility in how they make gifts and how those gifts are used; Cultivation of a sense of campus community; Communication of the value of widespread employee participation.

The article reports on the upgrade made by University of Colorado to its alumni magazine, "Coloradan." It reveals that the university has changed the size of its magazine to 5.25-by-10.75 inches from 10-by10 inches. Tori Peglar, the magazine's editor, stresses that the size enable the university to post photographs and reduce mailing costs. In addition, it has received positive response from its subscribers.

Reports on ways to get advancement electronic mails (e-mails) past spam filters. Impact on the increasing number of people setting up e-mail rules and implementing spam-filtering programs on electronic communication; Strategies that prevent an e-mail from being dismissed as spam; Ways to strengthen the legitimacy of e-mails.

Cogitates on the factors used by students to students judge institutional quality. Challenges faced by campus communicators in preparing for the questions that come with the publication of college university rankings; Methods used to help campuses effectively communicate their strengths; Identification of the characteristics used by students to measure an institution's quality.

Reports on the new way to network events undertaken by the Boston Alumni Club in Massachusetts. Creation of a speed networking event for the club; Development of an event- organization software that allowed alumni to prioritize their meeting requests; Opportunity for club members to network efficiently and effectively with their fellow alumni.

Cogitates on the relief brought by philanthropic acts of an ordinary person. Willingness of book antiquarian collector and philanthropist Michael Zinman to fund a restroom renovation; Agreement to a request to hang plaques inscribed with an ode specified by Zinman over urinals; Copies of the ode sent by Zinman to poets asking them to write poems celebrating urinals.