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Your search keyword '"Bank of America Corp. -- Marketing"' showing total 7 results

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7 results on '"Bank of America Corp. -- Marketing"'

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1. What does Bank of America want from its new agency? A silver bullet; Briefing document circulated as part of pitch shows marketer's eagerness to find a new direction-and fast

2. Marketers go for squeeze play, but the basic rules still count

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3. Ad lines used by financial companies this year

4. BofA to boost ad spend, commitment to b-to-b; Budget increase of 45% sets bank apart in sluggish economy

5. BANKS HIT THE NET AS TRADITIONAL EFFORTS FAIL

6. What to do: Two-wheel drive

7. Bank of America expands; Gets back into consumer biz by building branches