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Start Over Descriptor "Chicago Cubs -- Social aspects" Publisher crain communications, inc.

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1. Cubs fever infects local advertisers

Author

MacArthur, Kate

Subjects
Baseball teams -- Marketing, Company marketing practices, Business, Business, regional, Chicago Cubs -- Social aspects, Chicago Cubs -- Economic aspects
Abstract

Chicago-area marketers are attaching themselves to the Chicago Cubs' unexpected push for post-season glory. 'It's amazing what a winning Cubs season does to the morale of not only our employees, [...]

Published
2003

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