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1. NEED TO KNOW

2. THE HIT MAKERS

3. WGA Strike Makes Comparisons Tricky; Benchmarks Vary for Midseason Flood of Shows

4. A CRIME OF PROXIMITY

5. Guest Commentary: Don't Let Stupid Tricks Sabotage Productions

6. Anonymous E-Mail Spills Beans on Kelley's 'Firm'

7. Pros vs. Celebs at Gaming Table; GSN's 'Poker Royale' Debuts May 6

8. First Person: 'World Poker Tour' Is No Bluff; Reporter Antes Up in Season Three Tourney, Finds Pros, Producers Winners

9. Marc Hirsch

11. HBO Marches to Its Own Beat in Promotion; Maintaining Cool Aura Part of the Plan

12. A la Carte on Cable's Menu? New Republican NCTA Chief Says Consumers Could Force a Change in Policy

13. Mixed Results for Key Strips; NBCU's 'Starting Over' Surges in First Full Week of Sweeps

14. Editorial: Let Market Decide Indecency Limits

15. Exodus of Soap Viewers on Big 3; Nets Disagree with Nielsen Explanation

16. Tapping SVOD's Market Potential; Starz on Demand at Center of Firm's Technology Plans

17. Starz! Hitched Its Wagon to Films; Consistent Offering of Blockbusters a Winning Strategy

18. Trio Shrinks to Fit Role in NBCU; Peacock Denies Once-Hot Net Will Fold as Ad Sales Efforts Fizzle and Original Programs Dry Up

19. Guest Commentary: NATPE Addressing TV's Challenges

20. Quick Takes: Is network prime-time programming targeted more toward men or women?

21. 'Idol' Takes Prize for Priciest Spots; Wednesday Night Becomes a Major Player

22. Gigs

23. ATAS Eyes Promoting Emmys; In Wake of Low Ratings on ABC, Group Mulls Supplementing Network Efforts

24. The Ratings Wizard

25. One Time Is the Charm; An Appearance on `Tonight' Can Rev Up Comedians' Careers

26. Bits and Bites From 2004 Emmy Night

27. Quick Takes: Which shows are you most excited about for the fall season?

28. The Insider; A Bash For Barbara

29. Night Becomes Electric; Allen Apologized for the First Show's Length, but Each Host Has Made Staying Up Late Worthwhile

30. His Crazy Way With an Ad-Lib

31. Agency Deploys LPM Data; Initiative Media's Alert System Flags Underdelivered Spots

32. Boosts Seen for Spader and Hurwitz; Roundtable Experts Size Up Impact

33. Don Mischer's Olympian Emmy Efforts

34. The Best Radio on TV; Some of TV's Most Famous Calls Were Never Telecast

35. Gains for Women in TV Come Slowly; More Writers, Fewer Editors

36. Battle Brewing Among Shows; Major Franchises Going Head-to-Head on Cable

37. The Insider; Live 'Wire'

38. Preview; Oprah Winfrey's Secret

39. Politics of Defining a Hit Show; Broadcast and Cable Have Different Parameters, But the Gap Is Narrowing

40. Guest Commentary: Discussions of Ethics Tend to Miss the Point

41. Preview; Emmys Kickoff

42. Editorial: Fall Premiere Week Losing Its Luster

43. Nets: More Reality and Less Laughs; Franchise Dramas, Spinoffs, Family Shows for New Season

44. A hit single

45. Previews; Amish in Hollywood

46. Reality TV Fuels Copycat Flap; Network Executives Grapple With Unstoppable Imitation, Quick Turnaround in Unscripted Era

47. Editorial: Agendas Are at Work Behind LPM Wrangle

48. Researchers Desire New Metric to Reflect DVRs; Planners Have Plenty of Questions About New Nielsen Ratings That Differentiate Live, Playback Viewing

50. Sinclair Sticks to Guns; Station Group Calls 'The Fallen' Politics 'Disguised as News'

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