Search

Your search keyword '"*SEPTEMBER 11 Terrorist Attacks, 2001, in mass media"' showing total 1 results
Start Over Descriptor "*SEPTEMBER 11 Terrorist Attacks, 2001, in mass media" Topic ddb worldwide communications group inc. Publisher crain communications inc. (mi)

Refine your results

1 results on '"*SEPTEMBER 11 Terrorist Attacks, 2001, in mass media"'

1. Bad for DDB, bad for ad shows, just plain bad.

Author

Patel, Kunur and Parekh, Rupal

Subjects
*ADVERTISING agencies, *ADVERTISING ethics, *SEPTEMBER 11 Terrorist Attacks, 2001, in mass media, *CRISIS management, *DAMAGE control (Public relations), *MANAGEMENT
Abstract

The article examines crisis management by the advertising agency DDB of a controversy involving advertising created by its subsidiary DDB Brazil. The latter agency created an advertisement for World Wildlife Fund which used images of the September 11, 2001 terrorist attacks. The agency eventually apologized, but was slow to respond to the angry response of many observers.

Published
2009

Catalog

Books, media, physical & digital resources
See catalog results